Plum 10% Niacinamide Serum with Rice Water | Provides Clear, Glowing & Brightening Skin | for Acne Prone, Combination, Oily & Sensitive Skin | Oil Control & Anti Acne Face Serum for Women & Men | 15ml

Who it's for

Choose a 10% niacinamide face serum when skin swings between breakouts, shine, dehydration, and post-acne marks. The formula is positioned for acne-prone, combination, oily, sensitive, dry, normal, and all skin types, and the fragrance-free, unscented profile makes it a common pick for routines that avoid added scent.

Choose this kind of niacinamide formula when a routine needs brightening and oil balance without dropping hydration. Product notes also place the face serum with both newer active users and more established skincare routines.

When you'd use it

Use the niacinamide serum after cleansing as a daily step when skin looks dull, uneven, or freshly dehydrated. Directions call for 2-3 drops patted into the face, with SPF during the day and moisturizer at night.

Use the face serum consistently rather than expecting an overnight change. Review feedback repeatedly points to gradual improvement in glow, texture, and blemish marks with regular use.

What makes it different

Look for a niacinamide serum with hydration built in when brightening formulas usually feel too drying. Rice extract, rice ferment filtrate, olive-derived squalane, licorice, and vitamin E sit alongside niacinamide, and product notes call out 2x instant hydration.

Look for a texture that layers easily if greasy serums are a deal-breaker. Buyers often describe a soft, milky feel that spreads quickly and sinks in without an oily finish.

What buyers say

Expect soft, hydrated skin first, then gradual brightening for many users. Customer feedback most often praises moisture, smooth texture, and a fresher, brighter look, while several reviews also mention reduced pimples and softer-looking marks over time.

Expect some variation by skin type. A smaller group reports no visible change, and some oily or sensitive-skin users find the formula richer than expected or notice irritation.

Good to know

Start slowly if skin reacts easily. The face serum is marked vegan and free from animal-derived ingredients, fragrance, phthalates, and synthetic fragrance, but sensitive-skin feedback is mixed, so a patch test is sensible.

Keep application simple for best results. The bottle contains 15 ml, is meant for external use on the face, and fits routines that need a targeted serum rather than a heavy treatment step.