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12:37:07",{"id":95,"slug":96,"name":97,"parents":98},49,"49-soya-products-wheat-other","Soya Products, Wheat & Other",[99,103],{"id":100,"slug":101,"name":102},2,"2-food-beverages","Food & Beverages",{"id":104,"slug":105,"name":106},40,"40-staples","Staples",{"min_days":108,"max_days":109,"eta_min_iso":110,"eta_max_iso":111,"ships_within_hours":112,"carrier_label":113,"ships_on_iso":114},6,8,"2026-07-01","2026-07-03",24,"Standard International","2026-06-25",[116,120,124,127,131,135,139,142],{"id":117,"icon":23,"title":56,"body":118,"sort_order":119},16060,"100 % Organic",0,{"id":121,"icon":23,"title":56,"body":122,"sort_order":123},16061,"Grown without synthetic Pesticides",1,{"id":125,"icon":23,"title":56,"body":126,"sort_order":100},16062,"Grown without synthetic GMOs",{"id":128,"icon":23,"title":56,"body":129,"sort_order":130},16063,"Gluten free",3,{"id":132,"icon":23,"title":56,"body":133,"sort_order":134},16064,"Source of energy",4,{"id":136,"icon":23,"title":56,"body":137,"sort_order":138},16065,"Good source of Protein",5,{"id":140,"icon":23,"title":56,"body":141,"sort_order":108},16066,"Anti-oxidant rich",{"id":143,"icon":23,"title":56,"body":144,"sort_order":145},16067,"A versatile ingredient",7,[],[148,151],{"label":149,"value":150},"Ingredients","organic red poha",{"label":152,"value":153},"Legal Disclaimer","Actual product packaging and materials may contain more and different information than what is shown on our app or website. We recommend that you do not rely solely on the information presented here and that you always read labels, warnings, and directions before using or consuming a product.",[155],{"kind":156,"text":157,"images":158},"from_the_manufacturer","Key Benefits No pesticides or harmful chemicals Better nutrition – rich in antioxidants Better taste Better ecology Sustainable -better planet for our children Safe food No water contamination Farmers – better lives 24 Mantra Organic Red Poha (Flattened Rice) The 24 mantra range is an ever evolving one. As you and your family get more health-conscious and believe the return to old fashioned goodness is inevitable, you will discover more than one way of meeting your requirements in our range. From breakfast to dinner from staples to snacks you can find an organic choice. What is Organic? Organic is a way, a habit and a practice all rolled into one. It refers to a way of growing and processing food. It is also about the reliance on an ecological system that sustains itself on rich soil and proven traditional practices to grow crop and food that resists pests and diseases. Organic also means, the farmers don’t use toxic, persistent pesticides, fertilizers which are known to contaminate soil, air, water and the food. In fact, organic farmers and farming involves practices of rotating crops, deploying beneficial insects, using locally honed methods, adding composted manure and plant wastes to the soil. They choose solutions to the pests and disease problems that affect their crops in a way that does not damage and destroy the planet. Their wisdom is proven so are their practices. 10 Reasons to go Organic 1. Protect children and your family members from cancer causing pesticides. 2. Say goodbye to chemicals in your diet. 3. Get the taste of health and nutrition. 4. Reduce health risks with Organic purity. 5. Eat foods adhering to international standards.. 6. Protect the earth as organic farming is planet – friendly. 7. Prevent water contamination as there are no chemicals pollutants in organic farming. 8. Gain from the diversity of crops which is becoming a thing of the past. 9. Help small farmers and eliminate middlemen to create sustainable livelihoods. 10. Stay in harmony with nature. Our Standards US, EU and India certified us. Organic certification is a process that helps producers of organic food and other organic agricultural products to get their products certified through internationally accredited certification bodies such as Control Union, Onecert, IMO, Indocert etc. Organic certification is intended to assure quality and prevent fraud. “Certified organic” label is a product assurance for consumers worldwide. The standards are laid down and administered in India by APEDA. The standard is called the NPOP – National Programme for Organic Production. Similarly the US standard is called USDA NOP (National Organic Programme) standards and the European Union standards are specified by regulation EC 834\u002F2007. Our Farmers They come with different sizes of land. They belong to different States of India. They enjoy a reputation of being empathetic to nature and the planet. They care about growing healthy, pure food. Organic farming begins with good, well meaning farmers. They are at the core of our journey. For us, it means partnering with them in a way that benefits them and sustains their lands and longevity. We have 20,000 farmers working on 30 farming projects spread over 1,00,000 acres in 15 States in India.",[],{"average":160,"count":161,"histogram":162,"marketplace":168},4.4,1787,{"1":163,"2":164,"3":165,"4":166,"5":167},0.03,0.02,0.08,0.25,0.62,"amazon",4.5,"Customers find this red poha to be of good quality, with fantastic taste and health benefits, particularly noting it's healthier than other processed foods and beneficial for diabetics. Moreover, the product is organic, and one customer mentions it's better than white poha. However, the color receives mixed feedback, with several customers noting it leaves a reddish-brown residue. Additionally, customers disagree on the chewability of the poha. Value for money is also mixed, with some customers finding it quite pricey.",[172,187,201,215,228,242,255],{"label":173,"summary":174,"sentiment":175,"mentions":176,"mentions_percentage":177,"snippets":178},"Quality","Customers find this red poha to be of good quality, with one customer noting it's better than white poha.","positive",44,91,[179,181,183,185],{"text":180},"GOOD HEALTH WITH ORGANIC, GOOD PRODUCT",{"text":182},"I love it healthy and of good quality",{"text":184},"...red poha is different from brown poha. but the quality is good - hence three stars ; even though it is not red poha as claimed by the seller.",{"text":186},"great product with great packing with prompt delivery , thanks!!",{"label":188,"summary":189,"sentiment":175,"mentions":190,"mentions_percentage":191,"snippets":192},"Taste","Customers enjoy the taste of this cereal.",26,73,[193,195,197,199],{"text":194},"Very tasty and easy to consume....",{"text":196},"Tasty, Very good quality. I could hardly find any husks in the pack. Price is also decent.",{"text":198},"tastes ok, not as tasty as white poha gives foul smell when dry and when soaked in water....",{"text":200},"Very clean and good taste. Doesn't become super squishy when exposed to a little bit of moisture.",{"label":202,"summary":203,"sentiment":175,"mentions":204,"mentions_percentage":205,"snippets":206},"Healthiness","Customers find this cereal healthy, noting it's better than most processed foods and particularly beneficial for diabetics.",18,94,[207,209,211,213],{"text":208},"...It's very nice and healthy. It should be available in packing of 1 kg too.",{"text":210},"red poha tasted little diffrent to the regular poha. good for health though.liked it very much something similar to brown rice.",{"text":212},"Healthy way to start your day and keep yourself fit",{"text":214},"...This is BEST. You'll have to taste it to understand my excitement. Very healthy and preparation is similar to the normal Poha.",{"label":216,"summary":217,"sentiment":175,"mentions":145,"mentions_percentage":218,"snippets":219},"Organic","Customers appreciate that the cereal is organic.",86,[220,222,224,226],{"text":221},"Same taste and looks as the local grocery produce. Obviously this is organic so it might have other benefits that are not visible....",{"text":223},"...flevour , i will recommend this product to every one , eat organic be healthy, eat mantra24 products be healthy 24*365 days healthy .",{"text":225},"Pure organic",{"text":227},"The product is good. Not just organic, even the taste is really nice. Will definitely purchase again.",{"label":229,"summary":230,"sentiment":231,"mentions":232,"mentions_percentage":104,"snippets":233},"Value For Money","Customers have mixed opinions about the cereal's value for money, with some finding it worth the price while others consider it quite pricey.","mixed",15,[234,236,238,240],{"text":235},"It's as similar as white poha taste . Price is little higher than white poha but overall taste is good quality is good , and red poha not easy to...",{"text":237},"Must buy it's healthy and tasty price also as per the quality 😋 Yummy....😋🤤",{"text":239},"...But quite pricey for me so I will buy local item. The Redness is very slight and after cooking with Turmeric you cannot tell any difference.",{"text":241},"Very tasty and easy to consume. Reasonably priced, and better than other brands and local preparations of Red Poha me and my family have had till...",{"label":243,"summary":244,"sentiment":231,"mentions":109,"mentions_percentage":245,"snippets":246},"Chewability","Customers have mixed opinions about the texture of the poha, with some describing it as beautifully crunchy, while others find it tough to chew and describe it as hard as unboiled rice.",38,[247,249,251,253],{"text":248},"The poha are too thick and chewy. Also they had some weird smell I guess generated due to long storage time....",{"text":250},"The flakes are not soft, but tough to chew.",{"text":252},"The poha is little harder and doesnt get softneded easily after washing. We have to doak it for wuite some time to soften and then use in poha....",{"text":254},"As hard as unboiled rice. Taste is worse and it has some smell - seems it's made out of very old rice. Doesn't worth 1\u002F5 of the price paid.",{"label":256,"summary":257,"sentiment":258,"mentions":259,"mentions_percentage":232,"snippets":260},"Color","Customers have mixed opinions about the color of the poha, with several noting that it leaves a reddish-brown residue after washing and appears muddy, while one customer mentions it becomes white in water.","negative",13,[261,263,265,266],{"text":262},"Looks little muddy. Not happy with the product",{"text":264},"Seems its not red rice poha . Its normal poha coloured red. Tried truweight red rice poha and can say its perfect .",{"text":239},{"text":267},"was expecting red poha; but got brown poha instead.this is not red poha. this is brown poha. red poha is different from brown poha....",[269,270,271],"https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002FB1fGpfV3xrS._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71zuXgRpq2L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71nqek-hzZL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews",{"faqs":273,"tldr":295,"og_fields":296,"clean_title":300,"seo_meta_data":301,"secondary_description":327,"hero_image_alt":298,"og_image_alt":297,"og_title":19,"og_description":299,"seo_meta_title":19,"seo_meta_description":20,"_meta":328},[274,277,280,283,286,289,292],{"answer":275,"question":276},"Buyers say red poha tastes good but noticeably different from regular white poha. Several still prefer it as a breakfast grain, though a few reviews mention a different dry aroma before soaking.","Is the taste different from white poha?",{"answer":278,"question":279},"Texture feedback is mixed. Many shoppers say the flakes keep a firmer bite and may need longer soaking than white poha, while some reviewers actually like the slightly crunchier feel.","Does the texture turn soft quickly?",{"answer":281,"question":282},"Yes, 24 Mantra Organic sells this poha as 100% organic, grown without synthetic pesticides or GMOs. Organic sourcing is one of the most repeated positives in customer feedback.","Is the poha really organic?",{"answer":284,"question":285},"Many reviewers treat red poha as a healthier breakfast choice than more processed foods. Customer summaries also mention buyers choosing it for diabetic households, though personal diet needs can differ.","Is red poha considered a healthy breakfast?",{"answer":287,"question":288},"Some customers notice a reddish-brown residue or a muddy look when washing the flakes. Color feedback is clearly mixed, so that appearance is worth expecting before the first cook.","Why does the rinse water look reddish?",{"answer":290,"question":291},"Breakfast use is common in reviews, with shoppers calling red poha a healthy morning option. The pack also presents flattened red rice as a versatile ingredient for other simple savory preparations.","Can I use it beyond basic breakfast poha?",{"answer":293,"question":294},"One pack contains 500 g of organic red poha in a pouch. 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Customer feedback repeatedly frames red poha as a healthier everyday choice, and several buyers specifically mention preferring it over white poha or using it in diabetic households.\u003C\u002Fp>\u003Cp>Reach for flattened red rice when you want a grain that stays recognizably grain-like after soaking and cooking. Reviews suggest the texture can feel firmer than regular poha, which suits shoppers who do not mind a bit more bite.\u003C\u002Fp>\u003Ch2>What it's made of\u003C\u002Fh2>\u003Cp>Check the ingredient list for one grain only: organic red poha. The 500 g pouch is made in India, and the product is sold as organic, gluten free, chemical free, and grown without synthetic pesticides or GMOs.\u003C\u002Fp>\u003Cp>Look to red poha when you want a pantry grain that carries more than one role. 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