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13:33:07",{"id":193,"slug":194,"name":195,"parents":196},81,"81-hair-care","Hair Care",[197],{"id":198,"slug":199,"name":200},7,"7-personal-beauty-care","Personal & Beauty Care",{"min_days":202,"max_days":203,"eta_min_iso":204,"eta_max_iso":205,"ships_within_hours":206,"carrier_label":207,"ships_on_iso":208},8,10,"2026-07-07","2026-07-09",24,"Standard International","2026-06-29",[210,214,218,222,226],{"id":211,"icon":23,"title":56,"body":212,"sort_order":213},20619,"Contains 120g of colorant; made for all hair types.",0,{"id":215,"icon":23,"title":56,"body":216,"sort_order":217},20620,"Free of Ammonia, Peroxide, Parabens, and Sulfates.",1,{"id":219,"icon":23,"title":56,"body":220,"sort_order":221},20621,"Vegan & cruelty-free formulation with a fruity aroma.",2,{"id":223,"icon":23,"title":56,"body":224,"sort_order":225},20622,"Lasts 8-10 washes (duration may vary depending on hair porosity).",3,{"id":227,"icon":23,"title":56,"body":228,"sort_order":229},20623,"Disclaimer: Shade appearance may differ in the jar; perform a strand test before full application. Not suitable for root touch-ups.",4,[],[232,235,238],{"label":233,"value":234},"Directions","• Section your pre-lightened, dry hair and apply the color onto desired sections. • Let the color sit for 30-60 mins. • Wash out the color, condition and style your hair!",{"label":236,"value":237},"Ingredients","Herbal Extracts",{"label":239,"value":240},"Safety Information","For External Use Only",[242],{"kind":243,"text":244,"images":245},"product_description","Hair makeover at Home Welcome to Paradyes! India’s First Semi-Permanent Hair Color Brand . With a wide range of products from a Pre-lighting kit to Color Care Combo , we are your One-Stop-shop for all things Hair Color and Care. Our products are enriched with Herbal Extracts that make it possible for you to try new styles! Cool Colors Vs Warm Tones Vs Neutral Tones- What's best for You? Cool Colors Warm Colors Earthy Colors More Bleaching Is Required Deposits on pre-lightened Light blonde\u002Fplatinum hair (level 9 or high) Less Bleaching Is Required Deposits on pre-lightened Brown\u002FLight blonde\u002Fplatinum hair (level 7 or high) Less Bleaching Is Recommended Deposits on pre-lightened Brown\u002FLight blonde\u002Fplatinum hair (level 7 or high) Can it deposit on Brown hair? No. They require a very light base. Can it deposit on Brown hair? Yes. They give a subtle tint on brown hair. Can it deposit on Brown hair? Yes. Can also be used to refresh existing brown, golden, or blonde highlights. Best Cool Colors Available Crinkle Violet, Moonstone Grey, Rudolphi Blue, Sapphire Navy, Superba Aqua, Best Warm Colors Available Rubra Red, Carola Pink, Ruby Wine, Raggiana Orange, Amethyst Plum, Fuchsia Pop Best Neutral Colors Available Ginger Copper, Chocolate Brown, Coffee Brown, Honey Blonde, Bekaraar Burgundy How to Use? Choose Your Color Choose your hue from a Wide range of 20+ Semi-Permanent hair colors. - Make sure that you have pre-lightened or Bleached Hair to get the best results. Apply the Color Apply on dry hair, directly with a brush & use gloves. - Apply Vaseline behind your ears and neck before coloring To avoid stains. Let it rest for 30-60 Mins Let it stay on for 30-60 minutes on your hair, while you enjoy your Tea. - Make sure you saturate the color well with your hands. Dry & Slay! Rinse off with cold water and a conditioner. And enjoy your new Hair makeover! Join The #ParaFam! Be a Part of the Cool & Fun Community of Hair Color Enthusiasts We are trusted by 100k+ People, who have tried and enjoyed our products. Paradyes is a cool and fun brand that gives you an edge in your day-to-day life by making it possible for you to stand out in the crowd. We have a Hair Color for each mood, event and season. As our products are enriched with Herbal extracts it makes it so easy for you to experiment with new styles without damaging your hair. So, When are you Coloring your hair? HOW DO DIFFERENT HAIR COLORS SHOW UP ON DIFFERENT HAIR BASES Platinum Hair Base: All colors will show up on this hair base. Blonde Hair Base: All colors will show up on this base but for cool colors like blue, violet, etc. your base has to be light blonde. Brown Hair Base: Only Warm colors like red, pink, purple, etc. will show up on this base. How long do the colors stay? Semi-Permanent Hair colors stay for 8-10 washes and fades a little with every wash. Can I color on black hair\u002FDo I need to bleach? You need to have pre-lightened or bleached hair to achieve the best results of Semi-Permanent Hair Colors. Can I apply on Grey Hair? Semi-permanent colors cannot be used for root ups as fresh hair are not porous enough for the color to deposit on it. The color will slip off from the roots when applied. Can I re-use the color once the jar is opened? Once opened, we recommend using the color in one sitting. But if the color is sealed and stored properly after the first use, later applications are also possible within 6 months of opening the jar. How do I know if I am allergic to your products? Our products are FDCA approved and are viewed as safe to utilize, we still propose that you test them on a little region of your skin, for example, the inward crease of your elbow or do a swatch test. Explore Our Wide Range It's time to begin your new hair era! Bleaching Kit & Combo to Pre-lighten your hair before going in with Semi-Permanent Hair Colors that stay for 8-10 washes or Temporary Hair Colors which are 1 wash Hair Colors. Color Care Combo t o take care of your colored hair. Color+Care Only With Paradyes",[],{"average":247,"count":248,"histogram":249,"marketplace":254},4.6,168,{"1":250,"2":251,"3":250,"4":252,"5":253},0.04,0.01,0.09,0.82,"amazon",4.9,"Customers love this hair color for its vibrant red tone that matches perfectly and lasts well after washes, fading evenly over time. The product receives positive feedback for its quality, ease of use, and creamy texture that provides a natural look. Customers appreciate the rich color payoff and how it makes their hair look healthy.",[258,273,287,301,315,329,341,352],{"label":259,"summary":260,"sentiment":261,"mentions":262,"mentions_percentage":263,"snippets":264},"Color","Customers love the hair color, describing it as a fiery ruby shade that looks fantastic in natural sunlight.","positive",36,94,[265,267,269,271],{"text":266},"...The color payoff is rich and vibrant, adding a beautiful red tint even with short application time. Being unscented is a bonus for sensitive users....",{"text":268},"This is a vibrant color but you need yo first blond your hair so that this color will show up on you .The color looks primum and high quality and it...",{"text":270},"...No bleaching, yet the color came so beautifully. Must buy.",{"text":272},"beautiful and vibrant hair colour.. got a hair change at home and dat too so affordable",{"label":274,"summary":275,"sentiment":261,"mentions":276,"mentions_percentage":277,"snippets":278},"Hair Condition","Customers report great results with this hair color, with one mentioning it works best on pre-lightened hair and another noting it conditions while coloring.",26,85,[279,281,283,285],{"text":280},"...natural look and quantity and quality r so good ..also their is no hair fall",{"text":282},"This colour gave vibrant results that matched the shade perfectly, and my hair felt surprisingly soft after colouring....",{"text":284},"...It's no PPD, no Ammonia, no Resorcinol formula has led to no hairfall after coloring my black hair....",{"text":286},"Perfect for my hair. It applies smoothly and give intense coverage. Color payoff is amazing. My hair looks great and felts so smooth after color.",{"label":288,"summary":289,"sentiment":261,"mentions":290,"mentions_percentage":291,"snippets":292},"Quality","Customers love this hair color, describing it as a high-quality option that's perfect for experimenting.",20,95,[293,295,297,299],{"text":294},"...and brushed the middle with both sort of like an ombre and wow, it is so cool. Favorite product so far!",{"text":296},"...Rather than that it doesn't smell nor dry my hair overall good product...",{"text":298},"This was awesome it gives natural look and quantity and quality r so good ..also their is no hair fall",{"text":300},"...Perfect for anyone looking to experiment with vibrant, semi-permanent color at home.",{"label":302,"summary":303,"sentiment":261,"mentions":304,"mentions_percentage":305,"snippets":306},"Longevity","Customers praise the hair color's longevity, noting that it fades evenly over time without causing dryness.",16,88,[307,309,311,313],{"text":308},"...Guys this color is easy to use with herbal extracts. The long lasting color, made my hair very soft....",{"text":310},"I loved it the colour was amazing and the best part is that it’s semi-permanent. Quality is amazing and it did not damage my hair .",{"text":312},"Paradyess hair color delivers rich, vibrant shades with long-lasting results....",{"text":314},"...The color payoff is rich, especially on pre-lightened hair, and fades evenly over time. Pros: ✔️ Vibrant, true-to-box color...",{"label":316,"summary":317,"sentiment":261,"mentions":318,"mentions_percentage":319,"snippets":320},"Ease Of Use","Customers find the hair color easy to use, with one mentioning they can apply it at home without difficulties.",15,100,[321,323,325,327],{"text":322},"...The cream texture makes it easy to apply and it leaves hair feeling soft, not dry. Lasts well after washes. Highly recommended.",{"text":324},"Got the product next day! it was easy to use and the color payoff was beautiful... My hair was already bleached in saloon tho....",{"text":326},"I am very happy with this rubra red colour. It is very easy to apply and gives a good dark red colour....",{"text":328},"...Its creamy formula ensures easy application and even coverage. Leaves hair feeling soft and shiny with minimal damage.",{"label":330,"summary":331,"sentiment":261,"mentions":332,"mentions_percentage":319,"snippets":333},"Texture","Customers like the texture of the hair color, describing it as creamy and soft, with one customer noting its smooth conditioner-based formula.",14,[334,336,338,340],{"text":335},"...The long lasting color, made my hair very soft. The best thing is this color didn’t damaged my hair like other colors mostly....",{"text":337},"...Plus, my hair has gotten glossy and silky after using this product. No bleaching, yet the color came so beautifully. Must buy.",{"text":339},"Paradyes Rubra Red gives a bold, vibrant red shade with a smooth, creamy texture that conditions hair while coloring....",{"text":328},{"label":342,"summary":343,"sentiment":261,"mentions":344,"mentions_percentage":319,"snippets":345},"Shine","Customers like the hair color's shine and natural look, with one customer noting their hair has become glossy.",12,[346,348,349,350],{"text":347},"...Texture is creamy, easy to apply, and leaves hair feeling soft and shiny ✨",{"text":337},{"text":298},{"text":351},"...Color payoff is amazing. My hair looks great and felts so smooth after color.",{"label":353,"summary":354,"sentiment":261,"mentions":203,"mentions_percentage":319,"snippets":355},"Color Payoff","Customers like the color payoff of this hair dye, describing it as rich and noting that the pigment is strong.",[356,357,359,361],{"text":266},{"text":358},"...It applies smoothly and give intense coverage. Color payoff is amazing. My hair looks great and felts so smooth after color.",{"text":360},"Loved this Paradyes Rubra Red shade ❤️ The color is super vibrant, rich, and gives amazing coverage even without bleach....",{"text":362},"...Paradyes is just so easy to use & the colour is so rich & pigmented. It gives all the shine & make my hair look healthy. Worth buying .",[364,365,366,367,368,369,370,371,372,373,374,375],"https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71ovi7NaepL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61bSTeXYVqL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61TTq1FzyHL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61V37QmvXRL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71+5kbko9TL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71hTd95HLqL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71Nabn4VGAL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81P1WzhjatL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81gAwi4wThL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71eQXuvL0VL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71VMlOxKf7L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61fLsNlVMHL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews",{"faqs":377,"tldr":399,"og_fields":400,"clean_title":404,"seo_meta_data":405,"secondary_description":433,"hero_image_alt":402,"og_image_alt":401,"og_title":19,"og_description":403,"seo_meta_title":19,"seo_meta_description":20,"_meta":434},[378,381,384,387,390,393,396],{"answer":379,"question":380},"Most buyers say the red looks bold and ruby-toned, with strong pigment and noticeable payoff. Reviews mention the shade catches natural light well and can show even with a short processing time.","Does the red show up vividly on hair?",{"answer":382,"question":383},"Many reviewers say hair feels soft, glossy, and not dried out after coloring. Customers also mention the conditioner-based formula leaves a healthier-looking finish instead of a rough, brittle feel.","Will hair feel dry after coloring?",{"answer":385,"question":386},"Expect roughly 8-10 washes for typical wear, although hair porosity can change how long the color stays visible. Customers also say the shade fades evenly over time rather than turning patchy.","How long does the color usually last?",{"answer":388,"question":389},"Home application is one of the main reasons people like it. Reviews call the cream easy to spread, and the directions are simple: apply to pre-lightened dry sections, wait 30-60 minutes, then rinse and condition.","Is it easy to apply at home?",{"answer":391,"question":392},"Yes, brighter and more accurate results show on pre-lightened hair. Some reviewers mention visible color without bleach, but multiple buyers and the usage guidance point to lighter strands for the strongest Rubra Red finish.","Does it work best on pre-lightened hair?",{"answer":394,"question":395},"Reviewers consistently describe a smooth, creamy texture that spreads easily through hair. The formula is also noted for a fruity aroma, which suits buyers who dislike sharp chemical-smelling colorants.","What does the formula feel and smell like?",{"answer":397,"question":398},"No, root touch-ups are not the intended use. The guidance positions Rubra Red as a semi-permanent refresh for selected sections or lengths, and a strand test is recommended before a full application.","Can I use it for root touch-ups?","Refresh pre-lightened hair with a conditioner-based Rubra Red cream that adds rich color while keeping hair feeling soft. Made for all hair types, the vegan, cruelty-free formula is free of ammonia, peroxide, parabens, and sulfates, has a fruity aroma, and typically lasts 8-10 washes.",{"og_title":19,"og_image_alt":401,"hero_image_alt":402,"og_description":403},"Paradyes Rubra Red semi-permanent hair color 120g box and jar","Paradyes Rubra Red conditioner-based hair color in 120g pack","Refresh pre-lightened hair with Rubra Red semi-permanent hair color, a conditioner-based red hair dye with creamy texture and about 8-10 washes.","Paradyes Rubra Red Semi-Permanent Hair Color, Conditioner-Based, 120g",{"seo_meta_title":19,"search_keywords":406,"primary_keywords":419,"canonical_keywords":421,"secondary_keywords":423,"seo_meta_description":20},[407,408,409,410,411,412,413,414,415,416,417,418],"rubra red hair color","rubra red semi-permanent hair color","semi-permanent red hair dye","conditioner-based hair color","red hair color for pre-lightened hair","vegan red hair dye","ammonia-free red hair color","peroxide-free hair dye red","hair color refresh red","cream semi-permanent hair dye","rubra red hair dye 120g","cruelty-free red hair color",[408,409,410,420],"red hair color refresh",[408,422,420],"conditioner-based red hair dye",[407,424,425,426,427,428,429,430,431,432],"semi-permanent hair color","cream hair dye","hair color for pre-lightened hair","vegan hair color","cruelty-free hair dye","ammonia-free hair color","peroxide-free hair dye","red color depositing hair dye","120g hair color","\u003Ch2>Who it's for\u003C\u002Fh2>\u003Cp>Choose Rubra Red semi-permanent hair color when you want a noticeable red refresh without moving to permanent dye. The cream suits all hair types and makes sense for people maintaining streaks, panels, ombré, or previously lightened lengths at home.\u003C\u002Fp>\u003Cp>Customers repeatedly mention strong pigment, easy use, and a finish that still looks natural in different lighting. Reviews also connect the color with soft, healthy-looking hair, which matters to anyone cautious about dryness after coloring.\u003C\u002Fp>\u003Ch2>When you'd use it\u003C\u002Fh2>\u003Cp>Use the conditioner-based cream between full coloring sessions when faded red needs more depth again. Directions keep the routine simple: apply to sectioned, dry pre-lightened hair, leave for 30 to 60 minutes, then wash, condition, and style.\u003C\u002Fp>\u003Cp>The wear time is typically around 8 to 10 washes, though porous hair can change that timeline. Buyers also say the shade fades evenly, making it practical for temporary color changes and regular refresh cycles.\u003C\u002Fp>\u003Ch2>What makes it different\u003C\u002Fh2>\u003Cp>Look to this formula when harsh-ingredient concerns usually stop you from trying bold shades. Paradyes leaves out ammonia, peroxide, parabens, and sulfates, and the formula is also vegan and cruelty-free.\u003C\u002Fp>\u003Cp>The product information also points to a conditioning benefit, while reviews keep calling out the creamy texture and soft after-feel. A fruity aroma can make application more comfortable for users who dislike sharp dye smells.\u003C\u002Fp>\u003Ch2>What buyers say\u003C\u002Fh2>\u003Cp>Expect shoppers to talk first about the shade itself. Customer feedback describes a fiery ruby red with rich payoff, good coverage, and a glossy look that stands out in natural sunlight.\u003C\u002Fp>\u003Cp>Reviews also credit the cream texture for easy spreading and controlled DIY application. Several buyers say hair feels silky after rinsing, and customers appreciate that the red tone stays visible through washes instead of turning patchy quickly.\u003C\u002Fp>\u003Ch2>Good to know\u003C\u002Fh2>\u003Cp>Know that jar color is not the final result on hair. The brand advises a strand test before full application, and the strongest, truest Rubra Red result is positioned for pre-lightened hair rather than untouched dark roots.\u003C\u002Fp>\u003Cp>Root touch-ups are not the intended use, so this format fits lengths and selected sections better than new growth coverage. Made in India, the color comes as a 120 g cream for external use.\u003C\u002Fp>",{"language_code":435,"country_code":436,"model":437,"date_published_iso":438,"date_modified_iso":438},"en","US","gpt-5.4","2026-06-05 07:40:25",[440,445,449,454,459,463,469,474,478,482,486,490,495,499,504,508,512,517,522,526,530],{"key":441,"label":442,"value":443,"group":444,"sort_order":213},"hair_color_permanence","Hair Color Permanence","Semi-Permanent","User guide",{"key":446,"label":447,"value":29,"group":448,"sort_order":217},"brand","Brand","Item details",{"key":450,"label":451,"value":452,"group":453,"sort_order":221},"colour","Colour","Rubra Red","Product Overview",{"key":455,"label":456,"value":457,"group":458,"sort_order":225},"hair_type","Hair type","All","Features & Specs",{"key":460,"label":461,"value":462,"group":458,"sort_order":229},"item_form","Item Form","Cream",{"key":464,"label":465,"value":466,"group":467,"sort_order":468},"item_weight","Item Weight","120 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If you are living in America but missing Indian snacks…. 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