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13:36:48",{"id":215,"slug":216,"name":217,"parents":218},157,"157-makeup","Makeup",[219],{"id":220,"slug":221,"name":222},7,"7-personal-beauty-care","Personal & Beauty Care",{"min_days":224,"max_days":225,"eta_min_iso":226,"eta_max_iso":227,"ships_within_hours":228,"carrier_label":229,"ships_on_iso":230},6,8,"2026-07-01","2026-07-03",24,"Standard International","2026-06-25",[232,236,240,244,248],{"id":233,"icon":23,"title":56,"body":234,"sort_order":235},37176,"CREAMY MATTE FORMULA: SUGAR Matte As Hell Crayon Lipstick offers a creamy matte finish, effortlessly gliding on for bold, vivid colour in a single swipe",0,{"id":237,"icon":23,"title":56,"body":238,"sort_order":239},37177,"RICH COLOUR PAYOFF: This matte crayon lipstick features super-pigmented hues for a rich colour payoff, resulting in a strikingly matte finish. Whether you are looking for pretty pinks or bold reds, the impressive 36 shades deliver an intense matte finish that’ll rock any occasion or mood",1,{"id":241,"icon":23,"title":56,"body":242,"sort_order":243},37178,"FULL COVERAGE: SUGAR Matte As Hell Crayon Lipstick gives complete coverage, ensuring a flawless finish with every application. Enjoy long-lasting, rich colour that stays vibrant all day without any fading or creasing",2,{"id":245,"icon":23,"title":56,"body":246,"sort_order":247},37179,"NON-DRYING: Packed with hydrating ingredients, this crayon lipstick delivers non-drying comfort, maintaining a moisturised feel with a lasting matte finish",3,{"id":249,"icon":23,"title":56,"body":250,"sort_order":251},37180,"SHARPENER INCLUDED: For precise application, every SUGAR Matte As Hell Crayon Lipstick comes with a high-quality sharpener, ensuring your sharp and effortless swipes",4,[],[254,257,260],{"label":255,"value":256},"Directions","Apply the lip crayon in the centre of your upper lip and follow the contours of your mouth. Glide the crayon across the entire bottom lip.",{"label":258,"value":259},"Ingredients","Dimethicone, Diisostearyl Malate, Synthetic Wax, Distarch Phosphate, Polybutene, Dimethicone\u002FVinyl Dimethicone Crosspolymer, Caprylyl Methicone, Dimethylimidazolidinone Rice Starch, Glyceryl Caprylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Silica, Isoceteth - 10 May Contain: C.I. Nos. 45410, 15850, 19140.",{"label":261,"value":262},"Safety Information","For external use only.",[264],{"kind":265,"text":266,"images":267},"product_description","WHY YOU'LL LOVE IT HIGHLY PIGMENTED FORMULA LONG-LASTING MATTE WEAR SUITS ALL SKIN TONES PRODUCT CLAIMS HOW TO APPLY 1 STEP 1 2 STEP 2 3 STEP 3",[],{"average":269,"count":270,"histogram":271,"marketplace":276},4.2,4788,{"1":272,"2":273,"3":272,"4":274,"5":275},0.08,0.03,0.18,0.63,"amazon",4.1,"Customers praise the lipstick's perfect matte red shade and creamy, buttery texture that looks beautiful like velvet. The product receives mixed feedback regarding longevity, with some saying it lasts quite long while others find it not very long-lasting. Customers disagree on the smudge resistance and value for money, with some finding it well worth the price while others say it's not worth the cost. The sharpener is also a point of contention, with some customers receiving it with their purchase while others report it being missing.",[280,295,309,323,337,351,365,379],{"label":281,"summary":282,"sentiment":283,"mentions":284,"mentions_percentage":285,"snippets":286},"Color","Customers like the lipstick's color, describing it as a perfect matte red that is super pigmented, with one customer noting it works well for Indian skin tone.","positive",313,86,[287,289,291,293],{"text":288},"Nice colour. Love it. A bit drying though, cos it's matt, I guess. Moisturize lips with a bit of lip balm before applying. Then it's fine.",{"text":290},"...love with sugar lip crayons..and this shade marry Poppins is such beautiful shade...formula is amazing at this price...everyone has to buy this shade...",{"text":292},"...21, its somehow a little bit different as shown the pic but it is a nice color. Sugar lipsticks are very smooth. You can go for it.",{"text":294},"Sugar lipsticks are the best...... Highly pigmented...... Long lasting........ Not so matte.... Which is a good thing... Won't over dry your lips...",{"label":296,"summary":297,"sentiment":283,"mentions":298,"mentions_percentage":299,"snippets":300},"Product Quality","Customers love this lip crayon, describing it as a superb product with good quality.",242,88,[301,303,305,307],{"text":302},"Good product.. color is so awesome",{"text":304},"you can buy this... nice shade and nice product... I must say as sugar promised, it is smudge proof . Formula is so comfortable....",{"text":306},"...it is shown... perfect matte finish..loved the texture... overall awesome product...just became a fan of sugar!!!",{"text":308},"Amazing..Just loved it thanks to Prachi from super wowstyle n Aishwarya Kaushal for mkg a product review on it",{"label":310,"summary":311,"sentiment":283,"mentions":312,"mentions_percentage":313,"snippets":314},"Matte Finish","Customers love the matte finish of this lipstick, describing it as beautiful like velvet.",128,91,[315,317,319,321],{"text":316},"...Such an awesome shade. The crayon texture is so creamy, smooth nd matte. This is a beautiful red which suits most Indian skin tones....",{"text":318},"Beautiful color - a deep berry one. However unlike some of the other sugar crayons, this one is a tad bit patchy and doesn’t layer on impeccably....",{"text":320},"...Dab it lightly with a tissue after application and it looks stunning!",{"text":322},"Great mauvy colour. Matte finish. The only qualm is that the wearability is not very long if you like to snack a lot. Doesn't survive meals.",{"label":324,"summary":325,"sentiment":283,"mentions":326,"mentions_percentage":327,"snippets":328},"Texture","Customers appreciate the lip crayon's texture, describing it as smooth, buttery, and creamy.",98,97,[329,331,333,335],{"text":330},"It's smooth and easy to apply looks beautiful like velvet. But it transfers not smudge proof. Transferable lipstick at this price is a waste for me.",{"text":332},"Very smooth....Moisturising effect with matte....Loved it!!Worth the price",{"text":334},"...But you get ready to go in two swipes. It has creamy texture and lips remain hydrated when applied. Longevity is about 6-7 hours with meals....",{"text":336},"...houseman... Both are very beautiful shades... Stays for long..Smooth to apply...Light weight and comfortable to wear...smudge proof ...",{"label":338,"summary":339,"sentiment":340,"mentions":341,"mentions_percentage":342,"snippets":343},"Longevity","Customers have mixed experiences with the lipstick's longevity, with some reporting it lasts quite long while others find it not very long-lasting.","mixed",146,60,[344,345,347,349],{"text":294},{"text":346},"...It’s not doing what it says that means it’s not long lasting. Average product according to me but shade is too good.",{"text":348},"Must have colour for all with a great lasting.",{"text":350},"Jus lovvvedd the colour and it stays for a long time...and it's apt for special occasions..it's my second time purchase n I jus carry this with me...",{"label":352,"summary":353,"sentiment":340,"mentions":354,"mentions_percentage":355,"snippets":356},"Smudge Resistance","Customers have mixed experiences with the lipstick's smudge resistance, with some reporting it stays on for long hours while others note it smudges easily.",95,59,[357,359,361,363],{"text":358},"It is smudge proof and it last for longer time and off course worth for money Lovely product one should buy this product",{"text":360},"Loved the color. However not smudge proof. Also my initial tip broke off very easily. Guess it's cz of the heat? Overall a nice product",{"text":362},"...This is a beautiful color with a long lasting matte finish. All the colors in this brand have come out beautiful....",{"text":364},"It's not at all smudge proof...it transfers to everything",{"label":366,"summary":367,"sentiment":340,"mentions":368,"mentions_percentage":369,"snippets":370},"Value For Money","Customers have mixed opinions about the lipstick's value for money, with some finding it well worth the price paid and worth the hype, while others feel it's not worth the cost.",92,48,[371,373,375,377],{"text":372},"This lipstick does not last for 1 hour also....waste of money....",{"text":374},"...So different. Makes me stand out from the crowd. Totally worth it. Also it lasts like 8 hrs without a smudge no matter what you eat or drink....",{"text":376},"...Please do not buy . A total waste of money. Worst product. Secondly delivery boy placed it on the gate. No phone call , no intimation....",{"text":378},"Quality primium,skin for best tone,low weight and Value for money for me otherwise no idea!",{"label":380,"summary":381,"sentiment":340,"mentions":382,"mentions_percentage":383,"snippets":384},"Sharpener Missing","Customers have mixed experiences with the sharpener: some received it with their lipstick, while others report it was missing.",36,31,[385,387,389,391],{"text":386},"...But the sharpner was missing when it arrived, which means I will not be able to use this lipstick and my money got wasted. This is so disappointing.",{"text":388},"No sharpener",{"text":390},"...It came with a sharpener. Although it doesn't stay on for too long and comes off after eating.",{"text":392},"...long stay.immediatly it is getting wiped off and there is no sharpner",[394,395,396,397,398,399,400,401,402,403,404,405],"https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71H+Mm41hmL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61yvWvA2SiL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F810heBSAC0L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71xIJuIKcSL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81N+MEUi9wL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61L+OxaP5mL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71IjlAMjpaL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71LeOMNs1ZL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81dLTfQRLqL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81Uzut35pSL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81ofoQZ-byL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81R8rOMYSqL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews",{"faqs":407,"tldr":429,"og_fields":430,"clean_title":435,"seo_meta_data":436,"secondary_description":466,"hero_image_alt":433,"og_image_alt":432,"og_title":431,"og_description":434,"seo_meta_title":19,"seo_meta_description":20,"_meta":467},[408,411,414,417,420,423,426],{"answer":409,"question":410},"Most buyers find the texture smooth, buttery, and comfortable for a matte lip color. A few mention using lip balm first if lips are already dry.","Does the formula feel dry on lips?",{"answer":412,"question":413},"Reviewers usually describe the finish as velvet-like rather than flat or chalky. The matte look gets some of the strongest positive mentions in shopper feedback.","How matte is the finish in person?",{"answer":415,"question":416},"Expect strong pigment and near-full color fast. Product details emphasize vivid payoff and full coverage, and shopper feedback consistently praises the shade intensity.","Will the color look bold quickly?",{"answer":418,"question":419},"Wear time gets mixed feedback. Some reviewers say the color holds for hours, while others say longevity falls short once meals and drinks are involved.","How long does the lipstick usually last?",{"answer":421,"question":422},"Smudge resistance is not consistent for everyone. Some customers say the lipstick stays put well, but others report transfer or easier smudging than they expected.","Does it resist smudging and transfer?",{"answer":424,"question":425},"Yes, the pack includes a lip crayon and sharpener. Reviews suggest checking the box on arrival, since some buyers say the sharpener was missing from their order.","Does it come with a sharpener?",{"answer":427,"question":428},"Yes, the formula is marked paraben free and sulphate free. Product details also name Vitamin E among the notable ingredients for shoppers comparing matte formulas.","Is the lipstick formula paraben free?","Swipe on earthy-brown matte color with this 2.8 g lip crayon from SUGAR Cosmetics. The formula combines creamy glide, full coverage, strong pigment, and a comfortable non-drying feel, while the included sharpener keeps application precise for defined lips and easy touch-ups.",{"og_title":431,"og_image_alt":432,"hero_image_alt":433,"og_description":434},"Matte Crayon Lipstick Emma Woodhouse","SUGAR Matte As Hell crayon lipstick in Emma Woodhouse shade","SUGAR Cosmetics matte lip crayon with included sharpener","Shop SUGAR matte crayon lipstick in 19 Emma Woodhouse, a creamy matte lipstick with full coverage, rich pigment, and included sharpener.","SUGAR Cosmetics Matte As Hell Crayon Lipstick, 19 Emma Woodhouse, 2.8 g",{"seo_meta_title":19,"search_keywords":437,"primary_keywords":448,"canonical_keywords":454,"secondary_keywords":457,"seo_meta_description":20},[438,439,440,441,442,443,444,445,446,447],"SUGAR matte as hell crayon lipstick","SUGAR Emma Woodhouse lipstick","matte crayon lipstick with sharpener","creamy matte lipstick full coverage","long lasting crayon lipstick","waterproof matte lipstick crayon","earthy brown lipstick crayon","SUGAR Cosmetics lip crayon 2.8g","smudge proof transfer proof lipstick","paraben free matte lipstick",[449,450,451,452,453],"matte crayon lipstick","creamy matte lipstick","full coverage lipstick","SUGAR Cosmetics lipstick","Emma Woodhouse lipstick",[449,455,456],"SUGAR matte lipstick","lip crayon with sharpener",[456,458,459,460,461,462,463,464,465],"long lasting matte lipstick","waterproof lipstick","highly pigmented lipstick","earthy brown lipstick","smudge proof lipstick","transfer proof lipstick","paraben free lipstick","sulphate free lipstick","\u003Ch2>Who it's for\u003C\u002Fh2>\u003Cp>Choose this matte lip crayon if you want strong color without a flat, chalky feel. SUGAR Cosmetics makes the shade for adult women and girls, and the formula is suited to all skin tones. Buyers often focus on the smooth feel and say the matte finish looks velvet-like rather than harsh.\u003C\u002Fp>\u003Ch2>When you'd use it\u003C\u002Fh2>\u003Cp>Reach for a crayon format when you want quick definition and full color in one or two swipes. Full coverage and rich pigment make the finish noticeable right away, while the slim stick shape is easier to trace around the lip line than many traditional bullets. The included sharpener also makes cleaner edges simpler before work, events, or evening makeup.\u003C\u002Fp>\u003Ch2>What makes it different\u003C\u002Fh2>\u003Cp>Expect a matte look with more glide than many classic matte lipsticks. Product details combine a creamy texture with a non-drying feel, and Vitamin E appears among the named ingredients. Paraben-free and sulphate-free claims also matter for shoppers comparing formula exclusions before buying a matte lip color.\u003C\u002Fp>\u003Ch2>What buyers say\u003C\u002Fh2>\u003Cp>Check shopper feedback for the clearest picture of day-to-day wear. Reviews repeatedly praise the pigmentation, smooth texture, and matte finish, and many say the crayon goes on easily and looks bold right away. Wear time and smudge resistance get mixed reactions, though: some report several hours of wear, while others notice transfer or fading after meals.\u003C\u002Fp>\u003Ch2>Good to know\u003C\u002Fh2>\u003Cp>Apply from the center of the upper lip outward for the neatest result. The tube contains 2.8 grams and comes as a single lip crayon with a sharpener included. Made in India, the formula is for external use only, and some shoppers recommend checking the box on arrival because sharpener inclusion was not consistent in every order.\u003C\u002Fp>",{"language_code":468,"country_code":469,"model":470,"date_published_iso":471,"date_modified_iso":471},"en","US","gpt-5.4","2026-06-05 07:08:43",[473,477,482,487,491,495,500,504,508,512,517,522,526,531,535,540,544,549,553,558,563,568,573,578,583,586,591,596,601,606,612,617,620,625],{"key":474,"label":475,"value":29,"group":476,"sort_order":235},"brand","Brand","Item details",{"key":478,"label":479,"value":480,"group":481,"sort_order":239},"colour","Colour","19 EMMA WOODHOUSE","Features & Specs",{"key":483,"label":484,"value":485,"group":486,"sort_order":243},"unit_count","Unit Count","2.8 Grams","Measurements",{"key":488,"label":489,"value":490,"group":476,"sort_order":247},"manufacturer","Manufacturer","VELLVETTE LIFESTYLE PVT. LTD, A-004, Boomerang Business Park, Chandivali Farm Road, Powai, Mumbai - 400072, Maharashtra, India., VLPL",{"key":492,"label":493,"value":494,"group":476,"sort_order":251},"item_type_name","Item Type Name","Matte As Hell Crayon Lipstick - 19 Emma Woodhouse (Earthy Brown)",{"key":496,"label":497,"value":498,"group":476,"sort_order":499},"target_audience","Target Audience","Girls, Women",5,{"key":501,"label":502,"value":503,"group":476,"sort_order":224},"country_of_origin","Country of Origin","India",{"key":505,"label":506,"value":507,"group":481,"sort_order":220},"package_type_name","Package Type Name","Tube",{"key":509,"label":510,"value":511,"group":476,"sort_order":225},"included_components","Included Components","Lip Crayon , Sharpener",{"key":513,"label":514,"value":515,"group":476,"sort_order":516},"age_range_description","Age Range Description","Adult",9,{"key":518,"label":519,"value":520,"group":476,"sort_order":521},"global_trade_identification_number","Global Trade Identification Number","08906090499590",10,{"key":523,"label":524,"value":485,"group":486,"sort_order":525},"item_weight","Item Weight",11,{"key":527,"label":528,"value":529,"group":486,"sort_order":530},"item_dimensions","Item Dimensions","15 x 15 x 110 Millimeters",12,{"key":532,"label":533,"value":36,"group":476,"sort_order":534},"number_of_items","Number of Items",13,{"key":536,"label":537,"value":494,"group":538,"sort_order":539},"generic_name","Generic Name","Product details",14,{"key":541,"label":542,"value":485,"group":538,"sort_order":543},"net_quantity","Net Quantity",15,{"key":545,"label":546,"value":547,"group":538,"sort_order":548},"product_dimensions","Product Dimensions","1.5 x 1.5 x 11 cm; 2.8 g",16,{"key":550,"label":551,"value":529,"group":538,"sort_order":552},"item_dimensions_lxwxh","Item Dimensions LxWxH",17,{"key":554,"label":555,"value":556,"group":481,"sort_order":557},"finish","Finish","Matte",18,{"key":559,"label":560,"value":561,"group":481,"sort_order":562},"coverage","Coverage","Full",19,{"key":564,"label":565,"value":566,"group":476,"sort_order":567},"item_form","Item Form","Crayon",20,{"key":569,"label":570,"value":571,"group":481,"sort_order":572},"skin_tone","Skin Tone","All",21,{"key":574,"label":575,"value":576,"group":476,"sort_order":577},"skin_type","Skin type","Normal",22,{"key":579,"label":580,"value":581,"group":481,"sort_order":582},"specialty","Specialty","Daily Care",23,{"key":584,"label":585,"value":507,"group":476,"sort_order":228},"container_type","Container Type",{"key":587,"label":588,"value":589,"group":481,"sort_order":590},"lip_color_type","Lip Color Type","Lipstick",25,{"key":592,"label":593,"value":594,"group":476,"sort_order":595},"product_benefits","Product Benefits","Long Wearing, Waterproof",26,{"key":597,"label":598,"value":599,"group":481,"sort_order":600},"additional_features","Additional Features","Highly Pigmented, Long Lasting, Smudge Proof, Transfer Proof",27,{"key":602,"label":603,"value":604,"group":481,"sort_order":605},"lip_color_undertone","Lip Color Undertone","Warm",28,{"key":607,"label":608,"value":609,"group":610,"sort_order":611},"special_ingredients","Special Ingredients","Propylene Carbonate, Vitamin E","Materials & Care",29,{"key":613,"label":614,"value":581,"group":615,"sort_order":616},"speciality","Speciality","Product Overview",30,{"key":618,"label":619,"value":556,"group":481,"sort_order":383},"finish_type","Finish Type",{"key":621,"label":622,"value":623,"group":610,"sort_order":624},"material_type_free","Material Type Free","Paraben Free, Sulphate Free",32,{"key":626,"label":627,"value":628,"group":481,"sort_order":629},"is_the_item_heat_sensitive","Is the Item Heat 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