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With 2% alpha arbutin, this skin-friendly formula regulates melanin production & effectively minimizes the appearance of melasma (i.e., darker patches on the skin). One of the best serums to remove tan, it brightens & refines skin texture, while boosting hydration.",0,{"id":188,"icon":23,"title":56,"body":189,"sort_order":190},11062,"BOOSTS HYDRATION: Hyaluronic Acid, the super hydrator, plumps and nourishes your skin. With its incredible ability to retain up to a thousand times its weight in water, it provides intense hydration, boosts skin elasticity, & provides supple skin. If you are looking for a serum for dry skin, this tan removal serum will help deeply hydrate your skin while reducing dark spots.",1,{"id":192,"icon":23,"title":56,"body":193,"sort_order":194},11063,"BRIGHTENS & REFINES SKIN TEXTURE: This face brightening serum is also infused with the goodness of yuzu lemon that helps brighten skin, fade dark spots, and give a more refined skin texture.",2,{"id":196,"icon":23,"title":56,"body":197,"sort_order":198},11064,"SOOTHES, EVENS SKIN TONE: This skin brightening serum contains licorice root extract, which is proven to be a soothing, anti-inflammatory agent that helps disperse melanin pigment, resulting in a more even skin tone.",3,{"id":200,"icon":23,"title":56,"body":201,"sort_order":202},11065,"MADE WITH LOVE: This 2% alpha arbutin face serum is FDA Approved, Fragrance Free, SLS Free, Cruelty-Free, and Paraben Free. It is suitable For All Skin Types, whether you are searching Serum for oily skin or dry skin, this formula is gentle, lightweight, and quick-absorbing.",4,[],[205,208,211,214],{"label":206,"value":207},"Directions","Cleanse your face thoroughly. Apply 2-3 drops of serum onto dry skin. Gently pat into skin until fully absorbed. Follow with a moisturizer and sunscreen (AM use recommended). Use twice daily for optimal results.",{"label":209,"value":210},"Indications","Suitable for all skin types, including sensitive and acne-prone skin. Targets dark spots, hyperpigmentation, uneven skin tone, and dryness. Helps in hydration, skin brightening, and anti-aging care.",{"label":212,"value":213},"Ingredients","Hyaluronic Acid",{"label":215,"value":216},"Safety Information","External use only",[],{"average":219,"count":220,"histogram":221,"marketplace":227},4.1,877,{"1":222,"2":223,"3":224,"4":225,"5":226},0.06,0.05,0.12,0.23,0.54,"amazon","Customers find this serum effective, noting it works like magic on their skin and provides a clear, glowing appearance while fading tan. Moreover, the product offers intense hydration and a water-like texture that absorbs quickly into the skin. They appreciate its lightweight feel and consider it good value for money. However, regarding skin compatibility, while some customers find it gentle, others mention it's not suitable for sensitive skin.",[230,245,259,272,286,299,312,325],{"label":231,"summary":232,"sentiment":233,"mentions":234,"mentions_percentage":235,"snippets":236},"Effectiveness","Customers find the serum effective, describing it as a hyaluronic acid serum that works like magic for the skin.","positive",60,77,[237,239,241,243],{"text":238},"Good product 👍🏻👍🏻",{"text":240},"Nice product, it's a Non grecy, light weight, clear effect, hydrating, natural bright glow serum, for my dry to combination skin.",{"text":242},"It's very good product, i love how fast it blends into my skin.",{"text":244},"...have used, it's not hydrating and do not work for dark spots, completely useless serum, don't waste your money...",{"label":246,"summary":247,"sentiment":233,"mentions":248,"mentions_percentage":249,"snippets":250},"Brightening","Customers report positive results with the serum, noting that their skin becomes clear, glowing, and lighter in tone, with noticeable improvements in complexion.",41,76,[251,253,255,257],{"text":252},"...and I have an dry skin when i used it my skin felt very hydrated and glowing and i have even ordered another bottle my skin has gotten clearly when...",{"text":254},"...Thus helps in brightening the skin. Using this serum both day and night followed by moisturizer. It has pleasant lemon scented fragrance....",{"text":256},"Using this serum from past two weeks, it brightens the skin, it’s light weight almost like water, absorbs quickly and hydrated skin.",{"text":258},"Yeahh it's good but it actually made my skin darker but ik I haven't used properly cuz I didn't wear sunscreen you guys must use sunscreen after...",{"label":260,"summary":261,"sentiment":233,"mentions":262,"mentions_percentage":263,"snippets":264},"Hydration","Customers find the serum hydrating and soothing, particularly noting its benefits for dry and oily skin. One customer mentions it balances oil and dryness, while another notes it improves skin elasticity.",25,92,[265,266,268,270],{"text":240},{"text":267},"...to retain up to thousand times its weight in water, it provides intense hydration, boosts skin elasticity & strengthens skin barrier for a youthful,...",{"text":269},"This serum has really made my skin so soft and my face looks so glowing. Moreover it is paraben free which is very safe to use. Value for money.",{"text":271},"...My skin feels smoother, brighter, and more hydrated with every use.",{"label":273,"summary":274,"sentiment":233,"mentions":275,"mentions_percentage":276,"snippets":277},"Value For Money","Customers find the serum offers good value for money.",15,87,[278,280,282,284],{"text":279},"...production, better complexion, non stickiness, good performance, value for money",{"text":281},"Such a mind-blowing serum soo hydrating. Loved it! Worth the money and does what it says, would surety recommend it , amazing product by plum",{"text":283},"...i am using it for 6months and my skin is clear and glowing now worth of money must buy product it suit for all skin type and i have got sun tan on...",{"text":285},"...better, its effect may not be as full, I thought it was pretty good considering its cost but according to me it is not that good",{"label":287,"summary":288,"sentiment":233,"mentions":289,"mentions_percentage":290,"snippets":291},"Lightweight","Customers appreciate that the serum is lightweight.",11,100,[292,294,296,298],{"text":293},"...I like that it is lightweight and provides intense hydration. I appreciate the value for money of the product, saying its a great buy....",{"text":295},"I am using plum serum for 4-5 days now and I like it. It is very light weight and gets absorbed in skin in no time....",{"text":297},"...The serum's lightweight texture absorbs seamlessly, providing a burst of moisture without any greasy residue....",{"text":240},{"label":300,"summary":301,"sentiment":233,"mentions":302,"mentions_percentage":290,"snippets":303},"Absorption","Customers appreciate that the serum absorbs quickly into the skin and blends nicely with it.",10,[304,306,308,310],{"text":305},"...it brightens the skin, it’s light weight almost like water, absorbs quickly and hydrated skin.",{"text":307},"...It gets absorbed quickly. It has a decent smell. It helps in removing pigmentation from the skin and it makes your skin glow....",{"text":309},"After 2 weeks of use..... The serum absorbs quickly but there is no glow seen on face",{"text":311},"...The serum absorbs quickly into the skin and is suitable for daily use. I am also happy with the quality.",{"label":313,"summary":314,"sentiment":233,"mentions":302,"mentions_percentage":315,"snippets":316},"Texture","Customers like the serum's texture, describing it as silky and water-like, with one customer noting it is nonsticky.",90,[317,319,321,323],{"text":318},"...I can see a noticeable difference in my skin tone. It is smooth, non-greasy, and light in feel on the face....",{"text":320},"This serum is so good, light, water like texture It hydrates you gives u glow. All skin type, no fragrance.",{"text":322},"...The texture is silky and lightweight, so it absorbs instantly without leaving any sticky feeling....",{"text":324},"...It leaves skin hydrated and soft.",{"label":326,"summary":327,"sentiment":328,"mentions":329,"mentions_percentage":330,"snippets":331},"Skin Compatibility","Customers have mixed experiences with how the serum affects their skin, with several noting it's not suitable for sensitive skin.","mixed",13,38,[332,334,336,338],{"text":333},"Not for sensitive skin",{"text":335},"...a glow use it with moisturiser and it has a subtle scent leaves no skin irritation and it’s gel based clear in appearance must use in morning skin...",{"text":337},"It’s worst ever i have dry sensitive skin type I used it and it gave me breakouts seriously this is worst my brother also used it same happened with...",{"text":339},"I bought it for my wife. Causes breakouts. No visible changes.",[341,342,343,344,345,346,347,348,349,350,351,352],"https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61Enxuqyc9L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61IY-GsEEIL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61Z+NF39g2L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71SOtpGMRKL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61bHcg4T3yL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61cwl+9KRbL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71t1klXp1vL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F615fDuCRlOL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71XOaCUW2vL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61EDGtOBQqL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71105w5IqDL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61+wQOSNgFL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews",{"faqs":354,"tldr":373,"og_fields":374,"clean_title":378,"seo_meta_data":379,"secondary_description":407,"hero_image_alt":376,"og_image_alt":375,"og_title":19,"og_description":377,"seo_meta_title":19,"seo_meta_description":20,"_meta":408},[355,358,361,364,367,370],{"answer":356,"question":357},"Yes, buyers repeatedly say the serum sinks in fast and blends smoothly. Absorption is one of the strongest review themes, with many describing a quick, almost water-like finish.","Does it absorb quickly into the skin?",{"answer":359,"question":360},"Many shoppers use the serum for tanning and uneven tone, and customer feedback often mentions clearer, brighter-looking skin. The formula centers on 2% alpha arbutin plus licorice for melanin-related discoloration.","Can it help fade tan and spots?",{"answer":362,"question":363},"Dry-skin reviewers often mention hydration first. Hyaluronic acid is the main hydrating ingredient, and customers describe skin feeling softer, plumper, and more comfortable without a greasy layer.","Is it hydrating enough for dry skin?",{"answer":365,"question":366},"Most reviews point the other way: the face serum is frequently called lightweight, non-greasy, and non-sticky. One reviewer also noted better balance between oiliness and dryness after use.","Will it feel heavy on oily skin?",{"answer":368,"question":369},"Results are mixed for sensitive skin. Product info says the serum suits sensitive and acne-prone skin, but several reviewers say sensitive skin reacted poorly, so a patch test is the safer approach.","Is it suitable for sensitive skin?",{"answer":371,"question":372},"Apply 2-3 drops after cleansing onto dry skin, then pat until absorbed. Directions recommend following with moisturizer and using sunscreen in the morning; twice-daily use is suggested for regular results.","How do you use it in a routine?","Target tanning, dark spots, and uneven tone with a lightweight 2% alpha arbutin face serum balanced by hyaluronic acid for hydration. Yuzu lemon and licorice support a brighter, more even-looking finish, while the fragrance-free, quick-absorbing formula suits daily use across skin types.",{"og_title":19,"og_image_alt":375,"hero_image_alt":376,"og_description":377},"Plum 2% alpha arbutin face serum 10 ml bottle","Plum alpha arbutin and hyaluronic acid face serum bottle","Plum alpha arbutin face serum with hyaluronic acid targets tan, dark spots, and dehydration in a lightweight, fragrance-free brightening serum.","Plum 2% Alpha Arbutin & Hyaluronic Acid Face Serum with Yuzu Lemon & Licorice, Fragrance-Free, 10 ml",{"seo_meta_title":19,"search_keywords":380,"primary_keywords":391,"canonical_keywords":396,"secondary_keywords":397,"seo_meta_description":20},[381,382,383,384,385,386,387,388,389,390],"Plum alpha arbutin serum","Plum 2% alpha arbutin face serum 10 ml","alpha arbutin serum for tan removal","hyaluronic acid serum for dry skin","fragrance-free brightening serum","serum for dark spots and uneven skin tone","lightweight face serum for oily skin","vegan face serum for all skin types","licorice and yuzu lemon face serum","Plum serum for hyperpigmentation",[392,381,393,394,395],"alpha arbutin face serum","hyaluronic acid face serum","brightening face serum","dark spot serum",[392,393,394],[398,399,400,401,402,403,404,405,406],"serum for tan removal","serum for uneven skin tone","hyperpigmentation serum","fragrance-free face serum","vegan face serum","lightweight face serum","quick absorbing face serum","licorice face serum","yuzu lemon face serum","\u003Ch2>Who it's for\u003C\u002Fh2>\u003Cp>Choose this face serum when tanning, uneven tone, dark spots, and dehydration show up together. Product information places the formula across all skin types, and buyers with dry, oily, and combination skin repeatedly mention hydration without a heavy after-feel. Sensitive-skin users may want a patch test first, because review feedback is mixed even though the serum is also marked suitable for sensitive and acne-prone skin.\u003C\u002Fp>\u003Ch2>When you'd use it\u003C\u002Fh2>\u003Cp>Apply 2-3 drops after cleansing when skin feels dull, post-sun, or dry and needs a quick treatment layer before moisturizer. Directions recommend patting the serum onto dry skin, using sunscreen for morning application, and working it into a twice-daily routine. That makes the face serum easy to place in both brightening and hydration-focused routines without adding a thick or greasy step.\u003C\u002Fp>\u003Ch2>What makes it different\u003C\u002Fh2>\u003Cp>Combine brightening and hydration in one step with 2% alpha arbutin and hyaluronic acid. Alpha arbutin is used here alongside licorice to address melanin-related tanning and darker patches, while yuzu lemon supports a brighter look and hyaluronic acid adds water-binding hydration. The formula is positioned to fade tan in 14 days, while also aiming to refine skin texture and keep the finish supple rather than tight.\u003C\u002Fp>\u003Ch2>What buyers say\u003C\u002Fh2>\u003Cp>Expect the strongest praise around feel and finish. Customers frequently describe the serum as lightweight, water-like, and quick to absorb, and many say skin looks clearer, softer, and more glowing with continued use. Hydration is the most consistent review theme, followed closely by brightening and value, which makes the formula especially appealing to shoppers who want daily use without stickiness.\u003C\u002Fp>\u003Ch2>Good to know\u003C\u002Fh2>\u003Cp>Look here if fragrance-free skincare matters in a daily routine. Product details mark the serum as unscented and vegan, with paraben-free and phthalate-free material notes, so the formula fits shoppers who prefer a simpler-feeling brightening serum. The bottle contains 10 ml, and directions call for only a few drops per use.\u003C\u002Fp>",{"language_code":409,"country_code":410,"model":411,"date_published_iso":412,"date_modified_iso":412},"en","US","gpt-5.4","2026-06-05 07:09:54",[414,418,422,426,429,433,439,443,446,450,456,460,465,469,473,478,482,486,491,495],{"key":415,"label":416,"value":29,"group":417,"sort_order":186},"brand","Brand","Item details",{"key":419,"label":420,"value":421,"group":417,"sort_order":190},"manufacturer","Manufacturer","Sprivil Healthcare Pvt Ltd,L-1\u002F4, Addl MIDC,Satara 415004.ML No.: MH\u002F105105, Sprivil Healthcare Pvt. 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If you are living in America but missing Indian snacks…. No need to worry 😉 Order your favorite snacks now at @the.bazaar5 🇮🇳😄  #india #indiansnacks #funny #indianfunny #indianamerican #desiamerican #indianinlosangeles #indiansincalifornia #indian #indianfood #america #losangeles #california","theblondedesi","Shayan A Krishna","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002Fce\u002Favatar-1-ce40164b.jpg",{"id":302,"embed_url":598,"permalink":598,"thumbnail_url":599,"media_type":600,"caption":601,"author_handle":602,"author_name":603,"author_avatar_url":604,"author_verified":605},"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FCz2fYfIL0-o\u002F","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F6a\u002F5-6affa1be.jpg","carousel","loved these nostalgic snacks and treats from @the.bazaar5 🇮🇳🌟🫶🏾  check out their page\u002Fbio to order some for yourself!  (alternative caption: “a snack holding some snacks”)  #unboxing #indiansnacks #desi #collab #sponsored #influencer","shainapatel10","Shaina Patel","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F42\u002F5a-42c742a1.jpg",false,{"id":455,"embed_url":607,"permalink":607,"thumbnail_url":608,"media_type":592,"caption":609,"author_handle":610,"author_name":611,"author_avatar_url":612,"author_verified":605},"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FC4X3Ah8o0Fo\u002F","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F48\u002F4-488d85bd.jpg","Exciting news, guys! 🎉  Bringing a taste of home to you with Bazaar5.com!   🛍 Use code MINIB5 for a generous 20% off your purchase and dive into the largest curation of Indian goodies! From snacks to personal care, Ayurvedic wonders, and baby essentials, Bazaar5.com has got it all covered!   🌟 Never miss out on your favorites with our year-round availability and enjoy lightning-fast delivery to US, Europe and the UK in just 10 business days!   💨 Shop worry-free with secure payments and absolutely no hidden charges! Plus, score free shipping on orders over 30€   🚚 And here’s the cherry on top - every purchase comes with a personal touch from our small, passionate team in Delhi!   💖 Bringing a taste of home to wherever you are, one Bazaar5 order at a time!   #Bazaar5 #indianfood #shopwithlove #sponsored #ad","itsminikay","Mini","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F40\u002F4a-4028cec2.jpg",{"id":176,"embed_url":614,"permalink":614,"thumbnail_url":615,"media_type":592,"caption":616,"author_handle":617,"author_name":618,"author_avatar_url":619,"author_verified":605},"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FC44jfS8t4u4","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002Fbb\u002F3-bb9edeb8.jpg","Feeling homesick? We got you!🫶🏻 @the.bazaar5 is giving away an Indian snack goodie box to anyone who is a fan of Indian snacks, but is living abroad!  To participate in the giveaway, Follow these steps: 1. Follow @the.bazaar5 and @mykitchensnaps on Instagram. 2. Like and share this post on your story 3. Comment with your favorite Desi snacks 4. Let us know the 3 items from  website you’d most like to receive in the goodie box. The winner will be announced on 27th March 2024, and will be chosen on a raffle basis ! Good luck 💗 #reelsindia #reelsinstagram #trending #trendsindia #trendingreels #internationalstudents #indianstudents #exchange #reelslovers #giveaway #holi #holifestival","mykitchensnapss","Sarah Thapar","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F19\u002F3a-19ae93ae.jpg",{"id":171,"embed_url":621,"permalink":621,"thumbnail_url":622,"media_type":592,"caption":623,"author_handle":624,"author_name":625,"author_avatar_url":626,"author_verified":9},"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FC56SBFig3rx\u002F","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F18\u002F2-187c11f3.jpg","Are you feeling homesick? 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