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22:51:37",{"id":238,"slug":239,"name":240,"parents":241},157,"157-makeup","Makeup",[242],{"id":243,"slug":244,"name":245},7,"7-personal-beauty-care","Personal & Beauty Care",{"min_days":247,"max_days":248,"eta_min_iso":249,"eta_max_iso":250,"ships_within_hours":251,"carrier_label":252,"ships_on_iso":253},6,8,"2026-07-01","2026-07-03",24,"Standard International","2026-06-25",[255,259,263,267,271,275],{"id":256,"icon":23,"title":56,"body":257,"sort_order":258},37069,"SMUDGE-PROOF & TRANSFER-PROOF LIPSTICKS: Enjoy worry-free wear with SUGAR Cosmetics Matte Lipstick—its advanced formula guarantees 100% smudge-proof, transfer-proof, and water-resistant performance, keeping your vibrant lip color intact all day.",0,{"id":260,"icon":23,"title":56,"body":261,"sort_order":262},37070,"INTENSELY PIGMENTED FORMULA: Elevate your lip game with the highly pigmented and smooth application of these creamy matte lipsticks. The rich formula effortlessly glides onto your lips, providing a burst of color that lasts throughout the day.",1,{"id":264,"icon":23,"title":56,"body":265,"sort_order":266},37071,"JOJOBA OIL ENRICHED: Experience the dual benefit of intense color and lip nourishment. Infused with jojoba oil, these cream lipsticks not only deliver striking pigmentation but also moisturize and care for your lips, leaving them feeling soft and supple.",2,{"id":268,"icon":23,"title":56,"body":269,"sort_order":270},37072,"WIDE SHADE RANGE: Unleash your creativity with 17 stunning shades to choose from. Whether you prefer bold and vibrant or subtle and sophisticated, SUGAR Cosmetics Lipstick offers a diverse range of pigmented hues to suit every mood and occasion.",3,{"id":272,"icon":23,"title":56,"body":273,"sort_order":274},37073,"CRUELTY-FREE & 100% VEGETARIAN: Embrace guilt-free beauty with SUGAR Cosmetics. Our Smudgeproof Lipsticks are cruelty-free, ensuring no harm to animals, and 100% vegetarian, aligning with your values for ethical and sustainable beauty choices.",4,{"id":276,"icon":23,"title":56,"body":277,"sort_order":278},37074,"PARABEN-FREE ASSURANCE: Prioritize your well-being with our Matte Lipstick for Women, formulated without parabens. Revel in the confidence that your beauty ritual is free from harmful additives, promoting a healthier approach to makeup application.",5,[],[281,284],{"label":282,"value":283},"Directions","Gently twist and apply the lip colour on clean, exfoliated lips. The oval shaped slim bullet ensures precise and proper application and coverage.",{"label":285,"value":286},"Ingredients","Isododecane, Ozokerite, Trimethylsiloxysilicate, Cyclopentasiloxane, Paraffin, Polybutene, Microcrystalline Wax, Ethylhexyl Palmitate, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Tocopheryl Acetate, Quaterniun-90 Bentonite, Propylene Carbonate. May Contain: CI 77891, CI 15850, CI 45380, CI 77492, CI 77499.",[288],{"kind":289,"text":290,"images":291},"product_description","------------------------------------ Why You'll Love It How to Use 1 Step 1 2 Step 2 3 Step 3 ------------------------------------",[],{"average":293,"count":294,"histogram":295,"marketplace":301},3.9,3043,{"1":296,"2":297,"3":298,"4":299,"5":300},0.14,0.04,0.09,0.18,0.55,"amazon",4.1,"Customers like the lipstick's color, with one noting it's suitable for all skin tones, and appreciate its smooth, creamy texture. However, the product receives mixed feedback about its longevity, with some saying it stays up to 5-6 hours while others report it doesn't last more than 3 hours. Moreover, durability is a concern as the lipstick breaks easily, and customers disagree on whether it's worth the price. The smudge resistance and transfer resistance also get mixed reviews, with some finding it smudge-proof while others disagree.",[305,320,335,349,363,376,390,404],{"label":306,"summary":307,"sentiment":308,"mentions":309,"mentions_percentage":310,"snippets":311},"Color","Customers love the color of this lipstick, praising its great pigmentation and beautiful appearance, with one customer noting that the shades are suitable for all skin tones.","positive",123,79,[312,314,316,318],{"text":313},"...its is matte finish and has very smooth application..it is transfer proof and long lasting..the length of the lipstick is also really good...and...",{"text":315},"Love the shade, must add to your trousseau vanity.",{"text":317},"Colour is good but its clearly written on box \"Made in Taiwan\" whereas Sugar Cosmetics is an Indian brand. So feel cheated.",{"text":319},"Good product but the colour is lighter than what's shown in images",{"label":321,"summary":322,"sentiment":323,"mentions":324,"mentions_percentage":325,"snippets":326},"Quality","Customers have mixed opinions about the lipstick's quality, with some finding it very good while others describe it as low quality.","mixed",132,57,[327,329,331,333],{"text":328},"...-proof, after five-hours feel maybe dry little bit but all over good product. happy and satisfied to purchase",{"text":330},"DRY LIPSTICK, BROKE ON FIRST USE DIDNT STAY FOR LONG BAD QUALITY DEFINATELY NOT THE VALUE OF MONEY...",{"text":332},"Amazing product .I used various branded lipstiks but stay of all the lipstik is not much but this lipstik stay atleast 4 to 5 hours that is okk for me",{"text":334},"...is Good But inside product is not in good condition.. Expired and poor Quality. So kindly request you for rectify the root cause.",{"label":336,"summary":337,"sentiment":323,"mentions":338,"mentions_percentage":339,"snippets":340},"Longevity","Customers have mixed experiences with the lipstick's longevity, with some reporting it stays up to 5-6 hours while others find it fades within an hour.",74,59,[341,343,345,347],{"text":342},"...matte finish and has very smooth application..it is transfer proof and long lasting..the length of the lipstick is also really good...and the best...",{"text":344},"Don't go for it..It's not long lasting..even if u drink water...it looks so bad on lips like patches...wasted money on this product...",{"text":346},"...The most important thing is that it is \"smudge proof \",\"long-lasting \",and has great \"sheerness \".Its oval shape helps me get the perfect shape....",{"text":348},"...Not the great formula. Very drying also.",{"label":350,"summary":351,"sentiment":323,"mentions":352,"mentions_percentage":353,"snippets":354},"Value For Money","Customers have mixed opinions about the lipstick's value for money, with some finding it worth the price while others consider it not worth the cost.",65,37,[355,357,359,361],{"text":356},"Not good, no long lasting, product quality is very bad, waste of money, my experience with sugar products is very bad.",{"text":358},"...This is value for money. I even told my friend to buy this colour. Awesome Lipstick value for money",{"text":360},"Very bad product, expensive and still broken and used",{"text":362},"Lipstick broke on first use Its too thin Not worth the money Sad because the color was pretty",{"label":364,"summary":365,"sentiment":323,"mentions":366,"mentions_percentage":367,"snippets":368},"Smudge Resistance","Customers have mixed experiences with the lipstick's smudge resistance, with some finding it smudge-proof and non-sticky, while others report that it's not that smudge-proof.",40,58,[369,370,372,374],{"text":346},{"text":371},"The color is pretty and suits dusky complexion so well. It's not smudge proof but stays long if untouched and is not very drying....",{"text":373},"...The lipstick is not only smudge-proof and long-lasting, the Plums and roses shade I chose gave me the confidence that lasted the entire day....",{"text":375},"The colour is very beautiful but the lipstick is totally smudging and is washable. Quality wise the lipstick is a complete waste of money....",{"label":377,"summary":378,"sentiment":323,"mentions":379,"mentions_percentage":380,"snippets":381},"Texture","Customers have mixed opinions about the lipstick's texture, with some finding it smooth and soft, while others report that it is not perfect.",39,64,[382,384,386,388],{"text":383},"smooth texture. rich colour . matte finish. beautiful shade. no dryness after applying.",{"text":385},"...Transfer proof but it's not long lasting. It's so creamy that the upper end broke....",{"text":387},"I loved the colour, the texture and its longevity. But, because it is smudge proof, it becomes a bit of a problem when mistakes are made....",{"text":389},"It has a very smooth and weightless texture, great pigmentation and colour, a non drying formula, it has a great longevity, it glides on like butter,...",{"label":391,"summary":392,"sentiment":323,"mentions":393,"mentions_percentage":394,"snippets":395},"Transfer Resistance","Customers have mixed opinions about the lipstick's transfer resistance, with some finding it transfer-proof while others disagree.",28,61,[396,398,400,402],{"text":397},"...color...its is matte finish and has very smooth application..it is transfer proof and long lasting..the length of the lipstick is also really good......",{"text":399},"I don't know about others . But this is definitely not transfer proof. It's a powdery form, which gets removed even with a slight rub with your hand.",{"text":401},"Transferproof",{"text":403},"Not at all transfer proof.",{"label":405,"summary":406,"sentiment":407,"mentions":408,"mentions_percentage":243,"snippets":409},"Durability","Customers report durability issues with the lipstick, noting that the product is very fragile and the tip breaks easily.","negative",92,[410,412,414,416],{"text":411},"I got a broken lipstick. Its head is broken.",{"text":413},"The lipstick is damaged and broken. It is not attached to the retractable tube even.",{"text":415},"Used and damaged product received",{"text":417},"Worst experience...Got broken lipstick.Totally wastage of money.",[419,420,421,422,423,424,425,426,427,428,429,430],"https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F716BYXZg3rL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81NtqLT4M3L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71C3CgSaPAL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61d-Dzyk-EL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81ZWXRS11hL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61AXsjEFylL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81Bm47f5rJL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81EFdYHnoWL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71vdNSl5kSL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61QRH+lHJNL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F616+YayjaNL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61Tbdhhul6L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews",{"faqs":432,"tldr":451,"og_fields":452,"clean_title":456,"seo_meta_data":457,"secondary_description":486,"hero_image_alt":454,"og_image_alt":453,"og_title":19,"og_description":455,"seo_meta_title":19,"seo_meta_description":20,"_meta":487},[433,436,439,442,445,448],{"answer":434,"question":435},"Most buyers say color is a standout, and one review summary specifically mentions shades that work across skin tones. Bold Play is repeatedly described as rich, flattering, and strongly pigmented.","Does Bold Play suit different skin tones?",{"answer":437,"question":438},"Buyers often call the formula smooth and creamy with a matte finish. Some also mention a slightly dry feel after several hours, so comfort is positive overall but not identical for everyone.","How does the texture feel on lips?",{"answer":440,"question":441},"Wear time gets mixed feedback. Some customers say the lipstick lasts around 5 to 6 hours, while others report fading much sooner, especially once drinking, eating, or rubbing starts.","Will the lipstick stay on for hours?",{"answer":443,"question":444},"Reviews are split on smudge resistance. Many shoppers say the finish stays neat and non-sticky, but others say the color can move or wear down with regular disturbance.","Is it really smudge-proof in daily wear?",{"answer":446,"question":447},"Transfer resistance is another debated point. Some buyers find the color stays put, while others say it comes off with light rubbing, so transferproof performance is not consistent for every user.","Does it transfer onto cups or masks?",{"answer":449,"question":450},"A small set of reviews mentions fragility, especially the tip breaking or arriving loose in the tube. That issue appears less often than comments about shade, texture, or wear time.","Can the lipstick bullet break easily?","Choose SUGAR Cosmetics Matte Attack Lipstick in Bold Play for creamy matte color with intense pigmentation and jojoba oil. Wear it when you want full-coverage lip color from a water-resistant, smudgeproof, transferproof formula, applied with a slim oval bullet for more precise shaping.",{"og_title":19,"og_image_alt":453,"hero_image_alt":454,"og_description":455},"SUGAR Cosmetics Matte Attack Lipstick in Bold Play matte tube","Bold Play matte lipstick tube from SUGAR Cosmetics close view","SUGAR Matte Attack Lipstick in Bold Play is a creamy matte lipstick with jojoba oil, intense pigment, full coverage, and transferproof claims.","SUGAR Cosmetics Matte Attack Lipstick 2gm - Bold Play",{"seo_meta_title":19,"search_keywords":458,"primary_keywords":470,"canonical_keywords":475,"secondary_keywords":476,"seo_meta_description":20},[459,460,461,462,463,464,465,466,467,468,469],"SUGAR Matte Attack Lipstick Bold Play","SUGAR Cosmetics matte lipstick","transferproof matte lipstick for women","smudgeproof lipstick with jojoba oil","creamy matte lipstick full coverage","Bold Play lipstick shade","water-resistant matte lipstick","cruelty-free vegetarian lipstick","paraben-free lipstick for women","matte lipstick for adult women","2gm lipstick tube",[19,471,472,473,474],"matte lipstick","transferproof lipstick","smudgeproof lipstick","jojoba oil lipstick",[19,471,472],[477,478,479,480,481,482,483,484,485],"SUGAR Cosmetics lipstick","Bold Play lipstick","cream matte lipstick","full coverage lipstick","water-resistant lipstick","pink undertone lipstick","cruelty-free lipstick","vegetarian lipstick","paraben-free lipstick","\u003Ch2>Who it's for\u003C\u002Fh2>\u003Cp>Wear Bold Play when you want a matte lip color that reads clearly on different complexions. Review summaries repeatedly call out the pigmentation and appearance, and customers say the shade family works well across skin tones, making it a straightforward pick for adults who like visible payoff.\u003C\u002Fp>\u003Cp>Choose this kind of finish when you prefer full coverage over a sheer tint. The cream formula and pink undertone point to a lipstick meant for a defined, deliberate look rather than a barely-there wash.\u003C\u002Fp>\u003Ch2>When you'd use it\u003C\u002Fh2>\u003Cp>Reach for this matte lipstick when you want a sharper lip for evenings, events, or any look that needs cleaner edges. One top review specifically says the deep shade feels more suited to special occasions, and the slim oval bullet is meant for precise application on clean, exfoliated lips.\u003C\u002Fp>\u003Cp>Keep a matte lipstick like this in rotation for days when frequent touch-ups are inconvenient but not impossible. The formula is positioned as water-resistant and transfer-resistant, so buyers usually expect a more set finish than a traditional creamy lipstick.\u003C\u002Fp>\u003Ch2>What makes it different\u003C\u002Fh2>\u003Cp>Expect a creamy glide with matte payoff instead of a dry, flat first swipe. Jojoba seed oil is part of the formula, and the brand pairs that with high pigmentation, cruelty-free, vegetarian, and paraben-free claims for shoppers who pay attention to both wear and formula choices.\u003C\u002Fp>\u003Cp>Look here if shade variety matters. The range spans 17 shades, so Bold Play sits within a broader matte lineup rather than as a one-off color.\u003C\u002Fp>\u003Ch2>What buyers say\u003C\u002Fh2>\u003Cp>Note that texture and color get the most consistent praise, while wear claims draw more debate. Customers often describe the lipstick as smooth, creamy, and rich in color, but longevity feedback ranges from about 5 to 6 hours to much shorter wear for some users.\u003C\u002Fp>\u003Cp>Factor in some variation on smudge resistance and transfer resistance. Several reviewers do call the finish neat and low-transfer, yet others say it can move, fade, or feel a bit dry over time, and a smaller group mentions fragile bullets that may break easily.\u003C\u002Fp>",{"language_code":488,"country_code":489,"model":490,"date_published_iso":491,"date_modified_iso":491},"en","US","gpt-5.4","2026-06-05 07:08:42",[493,497,502,507,511,515,519,523,527,531,536,541,546,551,555,560,564,569,573,578,583,588,593,598,603,606,610,615,620,625,630,634,639,643],{"key":494,"label":495,"value":29,"group":496,"sort_order":258},"brand","Brand","Item details",{"key":498,"label":499,"value":500,"group":501,"sort_order":262},"colour","Colour","Bold Play","Features & Specs",{"key":503,"label":504,"value":505,"group":506,"sort_order":266},"unit_count","Unit Count","2.0 Grams","Measurements",{"key":508,"label":509,"value":510,"group":496,"sort_order":270},"manufacturer","Manufacturer","VELLVETTE LIFESTYLE PVT. 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