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Care",{"min_days":271,"max_days":272,"eta_min_iso":273,"eta_max_iso":274,"ships_within_hours":275,"carrier_label":276,"ships_on_iso":277},8,10,"2026-07-05","2026-07-07",24,"Standard International","2026-06-27",[279,283,287,291,295],{"id":280,"icon":23,"title":56,"body":281,"sort_order":282},10758,"FADES BLEMISHES & MARKS: This 5% niacinamide serum helps reduce the appearance of blemishes and supports clearer skin while being hydrating. It’s a gentle and effective niacinamide face serum, that is suitable for daily use and works well for all skin types.",0,{"id":284,"icon":23,"title":56,"body":285,"sort_order":286},10759,"BRIGHTENS SKIN: Formulated with rice water, amino acids, and antioxidants, this Plum serum evens overall skin tone and texture while making the skin soft, supple, and brighter.",1,{"id":288,"icon":23,"title":56,"body":289,"sort_order":290},10760,"SMOOTHNESS & HYDRATION: The amino acid complex in this niacinamide serum hydrates and helps reduce free-radical damage. Ideal if you want a lightweight face serum that keeps your skin soft and nourished.",2,{"id":292,"icon":23,"title":56,"body":293,"sort_order":294},10761,"FOR ALL SKIN TYPES: This niacinamide serum for oily skin, dry skin, and combination skin is free from fragrance and harsh chemicals. It is specifically an ideal face serum for acne prone skin for its gentle, beginner-friendly formula.",3,{"id":296,"icon":23,"title":56,"body":297,"sort_order":298},10762,"HOW TO USE: Apply 2-3 drops to a cleansed face and gently pat the serum onto the skin. Wait for it to fully absorb before layering other products. Follow with SPF during the day and a night cream in the evening.",4,[],[301,304,307,310],{"label":302,"value":303},"Directions","After cleansing, apply 2-3 drops of the serum to your face and gently pat it in; always follow up with SPF during the day and a moisturizer at night.",{"label":305,"value":306},"Indications","Brightens Skin, Fades Blemishes, Smoothens Texture, Improves Tone, and Soothes Inflammation, Redness, and Irritation",{"label":308,"value":309},"Ingredients","5% Niacinamide. Rice Water. Amino Acid Complex",{"label":311,"value":312},"Safety Information","External Use Only",[314],{"kind":315,"text":316,"images":317},"product_description","Plum Simply Bright 2% Niacinamide Face Wash Plum 3% Niacinamide & Rice Water Face Toner Plum 5% Niacinamide Face Plum 2% Niacinamide Moisturizer Plum 2% Niacinamide & Rice Water Sunscreen Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart Customer Reviews 1,691 5,748 1,468 2,692 3,942 Price ₹239.00 ₹ 239 . 00 ₹352.00 ₹ 352 . 00 ₹479.00 ₹ 479 . 00 ₹420.00 ₹ 420 . 00 ₹319.00 ₹ 319 . 00 Step Face Wash Toner Serum Moisturizer Sunscreen",[],{"average":319,"count":320,"histogram":321,"marketplace":327},4.3,1468,{"1":322,"2":323,"3":324,"4":325,"5":326},0.05,0.03,0.1,0.23,0.59,"amazon",4.5,"Customers find this serum effective, particularly for acne and oily skin types, with one noting its 5% niacinamide concentration. Moreover, the product receives positive feedback for its skin-soothing properties, with one customer mentioning it doesn't irritate sensitive skin, and its gentle, non-greasy texture. Additionally, the serum helps fade dark spots and improves skin tone, while its lightweight consistency makes it suitable for beginners. However, opinions on value for money are mixed, with several customers finding it not worth the price.",[331,346,360,373,386,399,413,426],{"label":332,"summary":333,"sentiment":334,"mentions":335,"mentions_percentage":336,"snippets":337},"Effectiveness","Customers find the serum effective, particularly noting its benefits for acne and oily skin, with one customer specifically mentioning its success in controlling oiliness.","positive",62,76,[338,340,342,344],{"text":339},"...you have sensative skin go for it claiming and reducing the acne and hydrating, help in mostrizure control none grease and 5 percent niacinamide is...",{"text":341},"I love it it’s not oily and it’s good for skin and this is my 2 month to use",{"text":343},"works well on skin. non sticky, unscented.",{"text":345},"Not Effective",{"label":347,"summary":348,"sentiment":334,"mentions":349,"mentions_percentage":350,"snippets":351},"Quality","Customers find this serum to be of good quality, with several noting it's the best niacinamide serum in the market.",38,89,[352,354,356,358],{"text":353},"Good product. Have been using it for 1 year now. It's fades the scars and marks. Definitely takes time but it does reduce it.",{"text":355},"Excellent product, works very fast",{"text":357},"...It reduces the production of excess sebum. It is the best niacinamide serum and it will suit the beginners.",{"text":359},"It was very good serum i have seen so much diiference on my skin much better than minimilist that's what i feel you can definitely go for it",{"label":361,"summary":362,"sentiment":334,"mentions":275,"mentions_percentage":363,"snippets":364},"Skin Sensitivity","Customers find the serum very skin-friendly and soothing, with one customer noting it doesn't irritate sensitive skin, and another mentioning their skin feels hydrated after use.",83,[365,367,369,371],{"text":366},"...It is hydrating to the skin and is not oily. It didn't clog my pores or didn't react in any way that could worsen my acne prone skin condition....",{"text":368},"...is cute.. product gets absorbed quick and doesn't feel sticky.. skin feels hydrated and soft",{"text":370},"Light weight,moisturizes the skin (No scent), Suitable for sensitive skin",{"text":372},"No side effects",{"label":374,"summary":375,"sentiment":334,"mentions":376,"mentions_percentage":377,"snippets":378},"Texture","Customers appreciate the serum's texture, describing it as smooth and gentle on the skin, with one customer noting it glides on without stickiness.",20,75,[379,381,382,384],{"text":380},"...As a beginner, i didn't see any effectiveness as of now.. but serum texture is good.. not oily or heavy.. feels light on skin..",{"text":343},{"text":383},"It's great for combination skin but it's a bit sticky to balance that use a non sticky sunscreen on top otherwise the product is good..the bottle...",{"text":385},"...With consistent use, it helps fade dark spots and improves overall skin texture....",{"label":387,"summary":388,"sentiment":334,"mentions":389,"mentions_percentage":390,"snippets":391},"Skin Lightening","Customers report positive results with this serum, noting it provides a glowy complexion and helps fade dark spots, with one customer mentioning it improves uneven skin tone.",16,88,[392,393,395,397],{"text":385},{"text":394},"It's very help full for acne marks and dull skin",{"text":396},"Helps to reduce pigmentation",{"text":398},"...It has a watery texture and non-greasy. It gives a natural glow to the skin. Best to use it in your a.m routine. Plum is the best....",{"label":400,"summary":401,"sentiment":334,"mentions":402,"mentions_percentage":403,"snippets":404},"Consistency","Customers appreciate the serum's consistency, describing it as very lightweight, with one customer noting it's not oily or heavy.",11,73,[405,407,409,411],{"text":406},"...a nice product especially for combination or oily skin type as it light weight and get absorb quickly.",{"text":408},"This serum is so lightweight. It reduces the production of excess sebum. It is the best niacinamide serum and it will suit the beginners.",{"text":410},"...you look for any other niacinamide serum coz this one would feel so heavy on your skin....",{"text":412},"Nice consistency",{"label":414,"summary":415,"sentiment":334,"mentions":271,"mentions_percentage":416,"snippets":417},"Suitable For Beginners","Customers find the serum suitable for beginners, with one mentioning it's good for both novices and experienced users, and another noting it's best used in the morning routine.",100,[418,420,422,424],{"text":419},"It's good for beginners. The amount of less concentration doesn't irritate sensitive skin. So perfect.",{"text":421},"One the best serum for beginners and this is my 3rd one. No side effect like itchyness and brekouts....",{"text":423},"One of the best serums! Perfect for beginners - on my third bottle now!",{"text":425},"...use are enhanced.. No wonder it was viral.. Its a good actives for beginners and pro in actives.. It do what it calm.. Only need consistentcy.. Rest...",{"label":427,"summary":428,"sentiment":429,"mentions":430,"mentions_percentage":335,"snippets":431},"Value For Money","Customers have mixed opinions about the serum's value for money, with some finding it worth the price while others consider it a waste of money.","mixed",13,[432,434,436,438],{"text":433},"Acne prevention, effective in use, value for money, smooth texture on application, easy to apply, long lasting effect.",{"text":435},"Waste of money! Got small bumps after using 3 days.it made my oily skin more oily although it contains niacinamide!!",{"text":437},"...continuous usage, no harsh scents, mild and quickly absorbing and is affordable....",{"text":439},"...serums works great and the problem is that this serum must be budget friendly and with more quantity that use for atleat a month .",[441,442,443,444,445,446,447,448,449,450,451,452],"https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71Wtf-EH96L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61OgThXdJ+L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61RiZ+v6r6L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61wULE2looL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61eXwujeVOL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61oDzFSBM4L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61yABeGluJL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F613Ma4onLYL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71gBWaIOhBL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61RXlHtTkJL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71uTnjhsoxL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F8115Bif7mDL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews",{"faqs":454,"tldr":473,"og_fields":474,"clean_title":478,"seo_meta_data":479,"secondary_description":509,"hero_image_alt":476,"og_image_alt":475,"og_title":19,"og_description":477,"seo_meta_title":19,"seo_meta_description":20,"_meta":510},[455,458,461,464,467,470],{"answer":456,"question":457},"Most buyers say the serum suits acne-prone skin well. Reviews often mention calmer breakouts, less oiliness, and a non-greasy feel, with results showing up through regular use rather than overnight.","Does it work for acne-prone skin?",{"answer":459,"question":460},"Reviews consistently describe the formula as gentle on sensitive-feeling skin. Several buyers mention quick absorption, hydration, and no strong scent, which lines up with the fragrance-free formula.","Does it irritate sensitive skin?",{"answer":462,"question":463},"Buyers usually find the texture lightweight and easy to spread. Most say the serum absorbs quickly and does not feel oily, though a few combination-skin users notice slight stickiness with certain sunscreen pairings.","Does it feel sticky or greasy?",{"answer":465,"question":466},"Many reviewers report gradual improvement in acne marks, pigmentation, and uneven tone. Consistent use comes up more often than instant change, so the serum reads as a steady brightening step.","Will it help fade dark spots?",{"answer":468,"question":469},"Yes, buyers repeatedly call the 5% niacinamide level beginner-friendly. Shoppers say the lower concentration feels easier to start with and fits daily use without the irritation they expect from stronger actives.","Is 5% niacinamide good for beginners?",{"answer":471,"question":472},"Apply 2-3 drops to cleansed skin and pat the serum onto the face. Wait for full absorption before layering other products, then use SPF in daytime or a night moisturizer in the evening.","How do you apply this serum?","Use this beginner-friendly 5% niacinamide face serum to target blemishes, uneven tone, dullness, and dehydration. The lightweight, fragrance-free formula pairs niacinamide with rice water and an amino acid complex to brighten, smooth, and soothe skin without a greasy feel across oily, dry, combination, normal, and acne-prone skin.",{"og_title":19,"og_image_alt":475,"hero_image_alt":476,"og_description":477},"Plum 5% niacinamide and rice water face serum bottle 30 ml","Plum beginner-friendly niacinamide face serum with rice water, 30 ml","Shop Plum niacinamide face serum with rice water and amino acids. A beginner-friendly, fragrance-free face serum for acne-prone, oily, dry, and combination skin.","Plum 5% Niacinamide & Rice Water Beginner-Friendly Face Serum 30 ml",{"seo_meta_title":19,"search_keywords":480,"primary_keywords":493,"canonical_keywords":499,"secondary_keywords":500,"seo_meta_description":20},[481,482,483,484,485,486,487,488,489,490,491,492],"plum 5 niacinamide serum 30ml","plum niacinamide rice water serum","5% niacinamide face serum for beginners","niacinamide serum for acne prone skin","niacinamide serum for oily skin","fragrance free face serum for dark spots","rice water serum for glowing skin","lightweight serum for combination skin","face serum for blemishes and marks","niacinamide serum for uneven skin tone","hydrating serum for men and women","plum face serum for clear skin",[494,495,496,497,498],"niacinamide face serum","Plum niacinamide serum","5% niacinamide serum","rice water face serum","beginner friendly face serum",[494,496,495],[501,502,503,504,505,506,507,508],"face serum for acne prone skin","serum for oily skin","serum for dark spots","fragrance free face serum","lightweight face serum","hydrating face serum","brightening face serum","serum for uneven skin tone","\u003Ch2>Who it's for\u003C\u002Fh2>\u003Cp>Choose a 5% niacinamide face serum if you want an easy daily active for blemishes, post-acne marks, excess oil, or uneven tone. The lower-strength niacinamide formula is positioned as beginner-friendly and suited to oily, dry, combination, normal, and acne-prone skin, with customer feedback often describing a calm, skin-friendly feel.\u003C\u002Fp>\u003Cp>Reach for a rice water serum when heavier treatments feel like too much. Review summaries repeatedly mention quick absorption, a non-greasy finish, and comfort on sensitive-feeling skin, which makes the serum a practical starting point for both first-time serum users and regular routines.\u003C\u002Fp>\u003Ch2>What it's made of\u003C\u002Fh2>\u003Cp>Look to the ingredient blend when you want brightening plus hydration in the same step. The formula combines 5% niacinamide, rice water, and an amino acid complex, and the product details also call out antioxidants, a fragrance-free profile, and a lightweight milky texture.\u003C\u002Fp>\u003Cp>Skip strong add-ons if your routine is already busy. The serum is also noted as alcohol free, paraben free, phthalate free, and salicylic acid free, so the emphasis stays on tone evening, softness, and everyday comfort rather than an exfoliating feel.\u003C\u002Fp>\u003Ch2>When you'd use it\u003C\u002Fh2>\u003Cp>Apply 2-3 drops after cleansing when skin needs a light layer before moisturizer or sunscreen. Directions say to pat the face serum in gently, wait until fully absorbed, then follow with SPF during the day and a night cream or moisturizer in the evening.\u003C\u002Fp>\u003Cp>Use a lightweight niacinamide serum in morning or evening routines when sticky finishes usually turn you off. Buyers frequently describe the texture as smooth, non-oily, and fast-absorbing, although a few mention that sunscreen choice can affect how the final layers feel.\u003C\u002Fp>\u003Ch2>What buyers say\u003C\u002Fh2>\u003Cp>Expect the strongest praise around gentle feel, beginner-friendliness, and gradual brightening. High-mention review themes call out help with acne, oil control, dark spots, and overall skin tone, while many repeat that the serum feels softening rather than heavy.\u003C\u002Fp>\u003Cp>Note that value opinions are mixed. Some shoppers happily repurchase and use the serum for months, while others question the price, so the clearest consensus sits with the texture, mildness, and steady improvement in marks rather than cost.\u003C\u002Fp>",{"language_code":511,"country_code":512,"model":513,"date_published_iso":514,"date_modified_iso":514},"en","US","gpt-5.4","2026-06-05 07:09:53",[516,520,524,528,531,535,539,545,549,553,558,561,565,570,575,580,586,590,595,601,606,610,614,619,623,626],{"key":517,"label":518,"value":29,"group":519,"sort_order":282},"brand","Brand","Item details",{"key":521,"label":522,"value":523,"group":519,"sort_order":286},"manufacturer","Manufacturer","Sprivil Healthcare Pvt. Ltd., Sprivil Healthcare Pvt. 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If you are living in America but missing Indian snacks…. No need to worry 😉 Order your favorite snacks now at @the.bazaar5 🇮🇳😄  #india #indiansnacks #funny #indianfunny #indianamerican #desiamerican #indianinlosangeles #indiansincalifornia #indian #indianfood #america #losangeles #california","theblondedesi","Shayan A Krishna","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002Fce\u002Favatar-1-ce40164b.jpg",{"id":272,"embed_url":730,"permalink":730,"thumbnail_url":731,"media_type":732,"caption":733,"author_handle":734,"author_name":735,"author_avatar_url":736,"author_verified":737},"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FCz2fYfIL0-o\u002F","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F6a\u002F5-6affa1be.jpg","carousel","loved these nostalgic snacks and treats from @the.bazaar5 🇮🇳🌟🫶🏾  check out their page\u002Fbio to order some for yourself!  (alternative caption: “a snack holding some snacks”)  #unboxing #indiansnacks #desi #collab #sponsored #influencer","shainapatel10","Shaina Patel","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F42\u002F5a-42c742a1.jpg",false,{"id":557,"embed_url":739,"permalink":739,"thumbnail_url":740,"media_type":724,"caption":741,"author_handle":742,"author_name":743,"author_avatar_url":744,"author_verified":737},"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FC4X3Ah8o0Fo\u002F","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F48\u002F4-488d85bd.jpg","Exciting news, guys! 🎉  Bringing a taste of home to you with Bazaar5.com!   🛍 Use code MINIB5 for a generous 20% off your purchase and dive into the largest curation of Indian goodies! From snacks to personal care, Ayurvedic wonders, and baby essentials, Bazaar5.com has got it all covered!   🌟 Never miss out on your favorites with our year-round availability and enjoy lightning-fast delivery to US, Europe and the UK in just 10 business days!   💨 Shop worry-free with secure payments and absolutely no hidden charges! Plus, score free shipping on orders over 30€   🚚 And here’s the cherry on top - every purchase comes with a personal touch from our small, passionate team in Delhi!   💖 Bringing a taste of home to wherever you are, one Bazaar5 order at a time!   #Bazaar5 #indianfood #shopwithlove #sponsored #ad","itsminikay","Mini","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F40\u002F4a-4028cec2.jpg",{"id":271,"embed_url":746,"permalink":746,"thumbnail_url":747,"media_type":724,"caption":748,"author_handle":749,"author_name":750,"author_avatar_url":751,"author_verified":737},"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FC44jfS8t4u4","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002Fbb\u002F3-bb9edeb8.jpg","Feeling homesick? We got you!🫶🏻 @the.bazaar5 is giving away an Indian snack goodie box to anyone who is a fan of Indian snacks, but is living abroad!  To participate in the giveaway, Follow these steps: 1. Follow @the.bazaar5 and @mykitchensnaps on Instagram. 2. 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