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toothpaste has Dual Zinc Arginine technology and actively seeks out bacteria on your teeth, tongue, cheeks and gums, forming a protective, anti-germ barrier - unlike an ordinary toothpaste",0,{"id":236,"icon":23,"title":56,"body":237,"sort_order":238},24293,"It is infused with micro-charcoal particles to provide a deep clean",1,{"id":240,"icon":23,"title":56,"body":241,"sort_order":242},24294,"Colgate Total provides more benefits than before - helping prevent cavities, plaque build-up, tartar formation, gingivitis and sensitivity. It gives you fresh breath , protects your enamel, and removes stains, giving you a healthier, whiter smile",2,{"id":244,"icon":23,"title":56,"body":245,"sort_order":246},24295,"It is certified by Indian Dental Association and is Gluten free, and Responsibly Made",3,{"id":248,"icon":23,"title":56,"body":249,"sort_order":250},24296,"Brush twice a day for 2 minutes each time. Children below 6 years of age should have adult supervision",4,{"id":252,"icon":23,"title":56,"body":253,"sort_order":254},24297,"Good oral care habits keep your teeth and gums healthy, prevents tooth decay, gum disease & bad breath. To maintain good oral hygiene brush twice a day for 2 minutes each time, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months",5,[],[257],{"label":258,"value":259},"Ingredients","charcoal,fluoride",[],{"average":262,"count":263,"histogram":264,"marketplace":269},4.4,4863,{"1":265,"2":265,"3":266,"4":267,"5":268},0.02,0.1,0.27,0.59,"amazon",4.5,8,"Customers find this toothpaste superior to others, praising its freshness that lasts for hours and its effectiveness in removing surface stains. The product receives positive feedback for its flavor without a strong after-taste, whitening properties with little to no staining, and value for money. Opinions are mixed regarding the charcoal content and sensitivity, with some customers reporting reduced sensitivity while others experience burning sensations in their mouth.",[274,289,303,317,329,343,356,370],{"label":275,"summary":276,"sentiment":277,"mentions":278,"mentions_percentage":279,"snippets":280},"Quality","Customers find this toothpaste to be of high quality, noting that it is better than other brands, with one customer describing it as a thorough dental and oral product.","positive",76,91,[281,283,285,287],{"text":282},"You don't need me to tell anyone, that it's a good product. If the product is original, has to be a good one. Quite a decent one.",{"text":284},"Nice Product and correct money.",{"text":286},"This has been the best toothpaste I’ve tried all my life. Whitenes teeth and clears stains within a few days of use.",{"text":288},"Good toothpaste, but price should be low.",{"label":290,"summary":291,"sentiment":277,"mentions":292,"mentions_percentage":293,"snippets":294},"Freshness","Customers appreciate the freshness of the product, noting that it leaves their mouth fresh and lasts for longer hours, with one customer mentioning it maintains its effectiveness throughout the day.",47,98,[295,297,299,301],{"text":296},"...have using this paste from childhood...my family members loved the freshness and charcoal flavor...totally satisfied with the product..",{"text":298},"Fresh and making you feel nice",{"text":300},"...Really satisfied with the product as using frm last 10 days and feels freshness.taste is also good.i would say it totally worth of money.",{"text":302},"...It doesn't stops that for me, other than that flavour is good, removes bad breathe, somewhat cleans and whitens the tooth,",{"label":304,"summary":305,"sentiment":277,"mentions":306,"mentions_percentage":307,"snippets":308},"Cleaning Effectiveness","Customers find the toothpaste effective at cleaning, noting it removes surface stains and makes their mouth feel clean. One customer mentions it helps reduce plaque and tartar formation.",46,93,[309,311,313,315],{"text":310},"...Your teeth appear whiter after using it. It not only focus on whitning the teeth but they focus on deep cleaning too....",{"text":312},"Deep cleaning",{"text":314},"...a week im using and i have felt thw differencw in freshness and clean sparkle teeth",{"text":316},"...It really helps in whitening your teeth and keeps your mouth fresh. It has Charcoal which helps in fighting germs....",{"label":318,"summary":319,"sentiment":277,"mentions":306,"mentions_percentage":279,"snippets":320},"Value For Money","Customers find the product worth the price.",[321,323,325,327],{"text":322},"...And little amount of paste is sufficient for brushing.It is value for money. Worth a try if you havent yet.",{"text":324},"Nice product, worth the money",{"text":326},"Value for money product,nice flaver",{"text":328},"...Pepsodent Expert Protection - Gum Care\" is a more cost effective and reliable alternative for a good healthcare....",{"label":330,"summary":331,"sentiment":277,"mentions":332,"mentions_percentage":333,"snippets":334},"Flavor","Customers like the flavor of the product and appreciate that there is no strong after-taste. One customer mentions being able to enjoy cold foods and drinks while using it.",38,79,[335,337,339,341],{"text":336},"...on receiving the product and using it, I was thrilled at its taste, flavor, formulation as a striped white toothpaste....",{"text":338},"...Minty flavor gives you a fresh feeling. Value for money product from our favorite brand Colgate.",{"text":340},"...Flavour is also goody can see a thread of charcoal in It. The cooling formula really makes u feel relaxed gums....",{"text":342},"Bad flavour",{"label":344,"summary":345,"sentiment":277,"mentions":346,"mentions_percentage":347,"snippets":348},"Whitening","Customers report that the toothpaste effectively whitens their teeth, with little to no staining, and one customer noting a reduction in yellowness.",15,80,[349,350,352,354],{"text":310},{"text":351},"...Charcoal gives deep cleaning effect the toothpaste colour is also white with black lining inside gives instant freshness loved the product",{"text":353},"...Colgate cgarcoal anti cavity works wonders. I have seen my teeth getting a lighter shade than the slight yellowish shade it used to have.",{"text":355},"...It will not change the natural color of your teeth in the same way that professional whitening \u002F bleaching can, so Do NOT expect it to give you...",{"label":357,"summary":358,"sentiment":359,"mentions":360,"mentions_percentage":361,"snippets":362},"Charcoal","Customers have mixed opinions about the charcoal content in the toothpaste, with some appreciating its presence while others express disappointment.","mixed",13,69,[363,365,366,368],{"text":364},"...It's great how the power of charcoal is now available in a toothpaste and the fresh and clean feel after brushing with this is great !...",{"text":340},{"text":367},"Nothing charcoal about it. Just a black line in a mint toothpaste Active charcoal is just a marketing gimmick",{"text":369},"no much charcoal effect, just a sensitive version of colgate. be fooling customers with just changing packaging",{"label":371,"summary":372,"sentiment":359,"mentions":373,"mentions_percentage":374,"snippets":375},"Sensitivity","Customers have mixed experiences with the sensitivity of the product, with some finding it mild and effective at reducing sensitivity, while others report burning sensations inside the mouth.",11,64,[376,378,380,382],{"text":377},"...It's mild n refreshing, very gentle. The best part is , It doesn't taste strong and there is a change I feel before n after the use of Colgate.",{"text":379},"...expect that one day I will buy a colgate product and it will cause blisters in my mouth . Charcoal is not beneficial for health .",{"text":381},"...feel relaxed and fresh because this Colgate charcoal really help to cure sensitivity. Flavour is also goody can see a thread of charcoal in It....",{"text":383},"...Since I started using this (~4months now) the sensitivity disappeared completely and the pitting is slowly but steadily disappearing...",[385,386,387,388,389,390,391,392,393,394,395,396],"https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51fLcNRF+DL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71qpNRmMg4L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71gdEZhZD3L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71Bys6FP9LL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71mRzokj1SL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71YwnopgqNL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F618srSAf-DL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81WvprHbMjL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71O-1Lgn0vL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71EfFmhPMKL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F612ab8sep-L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61BDpd7h7aL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews",{"faqs":398,"tldr":417,"og_fields":418,"clean_title":422,"seo_meta_data":423,"secondary_description":449,"hero_image_alt":420,"og_image_alt":419,"og_title":19,"og_description":421,"seo_meta_title":19,"seo_meta_description":20,"_meta":450},[399,402,405,408,411,414],{"answer":400,"question":401},"Most buyers say the freshness lasts well beyond brushing. Reviews repeatedly mention a clean mouth feel and breath control that stays noticeable for longer hours.","Does it keep breath fresh for hours?",{"answer":403,"question":404},"Many customers notice cleaner-looking teeth and less surface staining after regular use. Whitening feedback is consistently positive, and reviewers often pair that with comments about a deeper clean.","Will it help remove surface stains?",{"answer":406,"question":407},"Buyers generally find the charcoal flavor mild rather than overpowering. Feedback often mentions a minty taste and little to no strong after-taste, which makes twice-daily brushing easier.","Does it taste strong after brushing?",{"answer":409,"question":410},"Reviews are mixed on sensitivity. Many shoppers say the toothpaste feels gentle and even reduces discomfort, while a smaller group reports burning or mouth irritation, so response seems to vary.","Can sensitive teeth use it comfortably?",{"answer":412,"question":413},"Fluoride and charcoal are both part of the formula. Colgate also pairs the paste with Dual Zinc Arginine technology and micro-charcoal particles for its deep-clean positioning.","Does it contain fluoride and charcoal?",{"answer":415,"question":416},"Colgate states that the toothpaste is certified by the Indian Dental Association. The same product information also notes that the formula is gluten free and responsibly made.","Is it certified by the Indian Dental Association?","Choose Colgate Total Charcoal fluoride toothpaste for daily deep cleaning, cavity protection, plaque and tartar control, fresh breath, enamel care, and stain removal. Dual Zinc Arginine technology and micro-charcoal particles support whole-mouth cleaning, while shoppers often mention long-lasting freshness and a mild flavor.",{"og_title":19,"og_image_alt":419,"hero_image_alt":420,"og_description":421},"Colgate Total Charcoal Deep Clean fluoride toothpaste 185 g pack","Colgate Total cavity protection charcoal toothpaste saver pack 185 g","Colgate Total charcoal toothpaste with fluoride for deep clean, fresh breath, cavity protection, plaque control, enamel care, and stain removal.","Colgate Total Cavity Protection Charcoal Deep Clean Fluoride Toothpaste 185g",{"seo_meta_title":19,"search_keywords":424,"primary_keywords":435,"canonical_keywords":439,"secondary_keywords":440,"seo_meta_description":20},[425,426,427,428,429,430,431,432,433,434],"colgate total charcoal toothpaste","colgate total cavity protection toothpaste 185g","charcoal fluoride toothpaste","deep clean charcoal toothpaste","colgate charcoal toothpaste for fresh breath","fluoride toothpaste for plaque control","toothpaste for surface stains","enamel protection toothpaste charcoal","colgate total toothpaste india","buy colgate total charcoal toothpaste online",[436,427,437,438],"Colgate Total charcoal toothpaste","cavity protection toothpaste","deep clean toothpaste",[436,427,437],[441,442,443,444,445,446,447,448],"fluoride anticavity toothpaste","plaque control toothpaste","fresh breath toothpaste","enamel protection toothpaste","stain removal toothpaste","charcoal deep clean toothpaste","Colgate Total fluoride toothpaste","toothpaste 185g","\u003Ch2>Who it's for\u003C\u002Fh2>\u003Cp>Use this fluoride toothpaste when daily brushing needs more than basic cavity care. Colgate positions the formula around enamel care, plaque control, tartar control, fresh breath, sensitivity support, and stain-focused cleaning, so the toothpaste suits routine oral care rather than a whitening-only paste. Reviewers who compare toothpastes often say the Colgate Total charcoal variant feels more complete than many standard options.\u003C\u002Fp>\u003Ch2>When you'd use it\u003C\u002Fh2>\u003Cp>Brush with the charcoal toothpaste twice a day for two minutes each time. Colgate’s directions also pair brushing with mouthwash for 30 seconds and replacing the toothbrush every 3 months, making the toothpaste part of a full morning-and-evening routine. Children below 6 should brush with adult supervision.\u003C\u002Fp>\u003Ch2>What makes it different\u003C\u002Fh2>\u003Cp>Choose this toothpaste for its mix of Dual Zinc Arginine technology and micro-charcoal particles. Colgate says the formula targets bacteria across teeth, tongue, cheeks, and gums while creating an anti-germ barrier, and the stated benefits extend beyond cavities to plaque build-up, tartar formation, gingivitis, enamel protection, fresh breath, and stain removal. That gives the charcoal deep-clean positioning more range than a basic anticavity paste.\u003C\u002Fp>\u003Ch2>What buyers say\u003C\u002Fh2>\u003Cp>Expect a clean-mouth feel and lasting freshness based on shopper feedback. Customers regularly mention breath freshness that stays noticeable for hours, effective surface-stain removal, and a flavor that feels pleasant without a heavy after-taste. Feedback on charcoal and sensitivity is more mixed: many find the toothpaste mild, while some mention mouth burning or irritation.\u003C\u002Fp>\u003Ch2>Good to know\u003C\u002Fh2>\u003Cp>Know that the total quantity is 185 g, shown as 120 g plus 65 g in the pack information. 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when the paste flows from the tube the black streak of Charcoal us too dull and smudged as if old stock and on brushing, unlike Total 12 Advance, the fragrance and freshness hardly lasts for 3 minutes against claim of 12 hours.","Ram","2020-08-08 00:00:00",[],{"id":844,"rating":254,"title":845,"body":846,"author_name":847,"author_country":24,"helpful_count":234,"verified_purchase":9,"has_media":678,"source":269,"created_at":848,"media":849},"32577","Mouth Healthcare Essential.","[Read Full For PROs and CONs]Ingredients : Sorbitol, Silica, Sodium Lauryl Sulphate, PVM\u002FMA Copolymer (Gantrez), Sodium Hydroxide, Flavor Carrageenan Gum, Titanium Dioxide, Sodium Saccharin, Triclosan, Sodium Fluoride, Titanium Dioxide Coated Mica, Charcoal, Eugenol, in aqueous base.Lifestyle habits can cause stains to build up up on the outside of the teeth and make them look darker than they once were.This product may make your teeth appear whiter, by removing surface stains.It will not change the natural color of your teeth in the same way that professional whitening \u002F bleaching can, so Do NOT expect it to give you diamond shining teeth within weeks or even months. It wont.Charcoal pastes like this are very on trend at present, but before buying this paste, check out this colorIf like many you are turning to charcoal to whiten the teeth, and use a paste like this to enhance your mouth and dental health, read the PROS and CONS below.PROS:1. Feels like it is cleaning well2. Suitable for vegetarians3. Minty flavour4. Not sold on the basis of whitening5. Ease of useCONS :1. Unable to confirm if any better than a regular Colgate total toothpaste2. Rather on the expensive side of the toothpastes that offer same chemicals and charcoal.So, Does it actually work?If you just want whiter teeth, this might not be the right product for you. Lets just make this clear.Tooth whitening is a complex process and every person’s circumstances and results are different (although the adverts and claims from many manufacturers don't make this clear).This product may work to remove surface stains from your teeth, but it will not change the natural color of your teeth in the same way that professional whitening \u002F bleaching will.There is a general misunderstanding of how whitening products work, which is why we've covered the topic in detail.Some products, such as the one being reviewed here, remove stains. This is not the same as professional bleaching carried out by a dentist, and this is where much of the confusion stems from.Before choosing a product or procedure, it’s important to understand the basics. This small investment of time will save you money and improve your oral health.Why teeth whitening is confusing :Here's Before and After use:Everyone’s teeth are different.Our lifestyles, genetics and medical conditions all have an influence on our teeth.Some people have heavily stained teeth, whilst others do not.Colgate total charcoal deep clean works by removing surface stains and may make your teeth appear whiter, but it will not change the natural colour of your teeth.The results you achieve by using total charcoal deep clean will be different to me.I have tried many different products and have little to no staining on my teeth.Because of these circumstances, it would therefore be inaccurate to show before and after images to suggest what results you might get, because simply put, your before and after results may be very different.However, to give you an idea, visit our teeth whitening before and after page, and you can see the kind of results you can expect from a stain removal product such as this, and the results you can expect from professional bleaching.CostThe price will vary depending on the time and location from which you buy it.At the time of writing, I purchased this from Amazon India for 115 Rupee for 120g+65g package [A small tube and a medium sized tube].Conclusion:If you are just looking for a good healthcare, you can go for the regular Colgate Total. This is a good but expensive toothpaste for daily use. Choose accordingly to your budget. \"Pepsodent Expert Protection - Gum Care\" is a more cost effective and reliable alternative for a good healthcare.Good practices to keep your teeth and entire mouth Clean, Germ and Odourfree mouth and stainless teeth, You should ;1. Brush At Least Twice A Day. Once Before Bed And One As Soon As You Wake Up2. Use Germicide Mouthwash like Beta-dine for extreme mouth care. For Regular mouthcare, use Listerine as a mouthwash.3. Use of floss thread is a good habbit.4. Avoid eating a lot of items that has sugar content in it as it sticks in between your teeth which is then difficult to remove while brushing and rots in a longer time frame. giving you black teeth.","♥️🌟 Ishita 🌟♥️","2020-07-11 00:00:00",[],{"id":851,"rating":254,"title":852,"body":853,"author_name":854,"author_country":24,"helpful_count":234,"verified_purchase":9,"has_media":678,"source":269,"created_at":855,"media":856},"32579","A very good thorough dental and oral product!","Had a minor cavity, a tiny pitting which doctor said din't need drilling. But use of all recommended mouthwashes and good flouridated toothpathes din't make the pitting disappear and in fact sensitivity increased so much that it was a pain to eat anything. Since I started using this (~4months now) the sensitivity disappeared completely and the pitting is slowly but steadily disappearing (almost healed now.)Foams well and not a great quantity required. Lasts quite long. No strong after-taste or overpowering pepperminty flavour, but still long-lasting freshness.Another thing is, normal white toothpastes cleave to the tongue surface and it is difficult to clean the tongue. After brushing with this toothpaste it's v easy to clean the tongue. Just scraping well cleans the tongue thoroughly with no mouthwash required. No white coating on tongue.Great to have made this discovery!","Sojourn","2020-05-21 00:00:00",[],{"id":858,"rating":254,"title":859,"body":860,"author_name":861,"author_country":24,"helpful_count":234,"verified_purchase":9,"has_media":678,"source":269,"created_at":862,"media":863},"32583","Feel fresh 😀😀","Colgate is the first name in my house when it comes to dental product whether for kids or elders. Colgate total charcoal deep clean toothpaste works very effectively by removing surface stains of your teeth. Your teeth appear whiter after using it. It not only focus on whitning the teeth but they focus on deep cleaning too. Minty flavor gives you a fresh feeling. Value for money product from our favorite brand Colgate.","Hiren Shah","2019-11-10 00:00:00",[],{"id":865,"rating":250,"title":866,"body":867,"author_name":868,"author_country":24,"helpful_count":234,"verified_purchase":9,"has_media":678,"source":269,"created_at":869,"media":870},"32582","Best toothpaste with charcoal","As usual Colgate is best brand in toothpaste and with this Charcoal in it is awesome. Charcoal is good to cleanse and so having it in toothpaste cleanses our teeth and removes bad breathe. It even taste good and not expensive as well compared to other brand. I would recommend it to everyone.","Har_Na","2019-09-01 00:00:00",[],{"page":238,"per_page":485,"total":271,"total_pages":242},{"product_id":873,"top_question":23,"questions":874,"faqs":875},5956,[],[876,880,883,886,889,892],{"id":877,"question":401,"answer":400,"sort_order":878,"is_active":9,"source":879},"ai-1",1002,"ai",{"id":881,"question":404,"answer":403,"sort_order":882,"is_active":9,"source":879},"ai-2",1003,{"id":884,"question":407,"answer":406,"sort_order":885,"is_active":9,"source":879},"ai-3",1004,{"id":887,"question":410,"answer":409,"sort_order":888,"is_active":9,"source":879},"ai-4",1005,{"id":890,"question":413,"answer":412,"sort_order":891,"is_active":9,"source":879},"ai-5",1006,{"id":893,"question":416,"answer":415,"sort_order":894,"is_active":9,"source":879},"ai-6",1007,{"status":9,"message":896,"data":897},"Similar products 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