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13:37:21",{"id":214,"slug":215,"name":216,"parents":217},157,"157-makeup","Makeup",[218],{"id":219,"slug":220,"name":221},7,"7-personal-beauty-care","Personal & Beauty Care",{"min_days":223,"max_days":224,"eta_min_iso":225,"eta_max_iso":226,"ships_within_hours":227,"carrier_label":228,"ships_on_iso":229},12,14,"2026-07-07","2026-07-09",24,"Standard International","2026-06-25",[231,235,239,243,247],{"id":232,"icon":22,"title":55,"body":233,"sort_order":234},37221,"CREAMY MATTE FORMULA: SUGAR Matte As Hell Crayon Lipstick offers a creamy matte finish, effortlessly gliding on for bold, vivid colour in a single swipe",0,{"id":236,"icon":22,"title":55,"body":237,"sort_order":238},37222,"RICH COLOUR PAYOFF: This matte crayon lipstick features super-pigmented hues for a rich colour payoff, resulting in a strikingly matte finish. Whether you are looking for pretty pinks or bold reds, the impressive 36 shades deliver an intense matte finish that’ll rock any occasion or mood",1,{"id":240,"icon":22,"title":55,"body":241,"sort_order":242},37223,"FULL COVERAGE: SUGAR Matte As Hell Crayon Lipstick gives complete coverage, ensuring a flawless finish with every application. Enjoy long-lasting, rich colour that stays vibrant all day without any fading or creasing",2,{"id":244,"icon":22,"title":55,"body":245,"sort_order":246},37224,"NON-DRYING: Packed with hydrating ingredients, this crayon lipstick delivers non-drying comfort, maintaining a moisturised feel with a lasting matte finish",3,{"id":248,"icon":22,"title":55,"body":249,"sort_order":250},37225,"SHARPENER INCLUDED: For precise application, every SUGAR Matte As Hell Crayon Lipstick comes with a high-quality sharpener, ensuring your sharp and effortless swipes",4,[],[253,256,259],{"label":254,"value":255},"Directions","Apply the lip crayon in the centre of your upper lip and follow the contours of your mouth. Glide the crayon across the entire bottom lip.",{"label":257,"value":258},"Ingredients","Dimethicone, Diisostearyl Malate, Synthetic Wax, Distarch Phosphate, Polybutene, Dimethicone\u002FVinyl Dimethicone Crosspolymer, Caprylyl Methicone, Dimethylimidazolidinone Rice Starch, Glyceryl Caprylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Silica, Isoceteth - 10 May Contain: C.I. Nos. 45410, 15850, 19140.",{"label":260,"value":261},"Safety Information","For external use only.",[],{"average":264,"count":265,"histogram":266,"marketplace":271},4.2,4788,{"1":267,"2":268,"3":267,"4":269,"5":270},0.08,0.03,0.18,0.63,"amazon",4.1,8,"Customers praise the lipstick's perfect matte red shade and creamy, buttery texture that looks beautiful like velvet. The product receives mixed feedback regarding longevity, with some saying it lasts quite long while others find it not very long-lasting. Customers disagree on the smudge resistance and value for money, with some finding it well worth the price while others say it's not worth the cost. The sharpener is also a point of contention, with some customers receiving it with their purchase while others report it being missing.",[276,291,305,319,333,347,361,375],{"label":277,"summary":278,"sentiment":279,"mentions":280,"mentions_percentage":281,"snippets":282},"Color","Customers like the lipstick's color, describing it as a perfect matte red that is super pigmented, with one customer noting it works well for Indian skin tone.","positive",313,86,[283,285,287,289],{"text":284},"Nice colour. Love it. A bit drying though, cos it's matt, I guess. Moisturize lips with a bit of lip balm before applying. Then it's fine.",{"text":286},"...love with sugar lip crayons..and this shade marry Poppins is such beautiful shade...formula is amazing at this price...everyone has to buy this shade...",{"text":288},"...21, its somehow a little bit different as shown the pic but it is a nice color. Sugar lipsticks are very smooth. You can go for it.",{"text":290},"Sugar lipsticks are the best...... Highly pigmented...... Long lasting........ Not so matte.... Which is a good thing... Won't over dry your lips...",{"label":292,"summary":293,"sentiment":279,"mentions":294,"mentions_percentage":295,"snippets":296},"Product Quality","Customers love this lip crayon, describing it as a superb product with good quality.",242,88,[297,299,301,303],{"text":298},"Good product.. color is so awesome",{"text":300},"you can buy this... nice shade and nice product... I must say as sugar promised, it is smudge proof . Formula is so comfortable....",{"text":302},"...it is shown... perfect matte finish..loved the texture... overall awesome product...just became a fan of sugar!!!",{"text":304},"Amazing..Just loved it thanks to Prachi from super wowstyle n Aishwarya Kaushal for mkg a product review on it",{"label":306,"summary":307,"sentiment":279,"mentions":308,"mentions_percentage":309,"snippets":310},"Matte Finish","Customers love the matte finish of this lipstick, describing it as beautiful like velvet.",128,91,[311,313,315,317],{"text":312},"...Such an awesome shade. The crayon texture is so creamy, smooth nd matte. This is a beautiful red which suits most Indian skin tones....",{"text":314},"Beautiful color - a deep berry one. However unlike some of the other sugar crayons, this one is a tad bit patchy and doesn’t layer on impeccably....",{"text":316},"...Dab it lightly with a tissue after application and it looks stunning!",{"text":318},"Great mauvy colour. Matte finish. The only qualm is that the wearability is not very long if you like to snack a lot. Doesn't survive meals.",{"label":320,"summary":321,"sentiment":279,"mentions":322,"mentions_percentage":323,"snippets":324},"Texture","Customers appreciate the lip crayon's texture, describing it as smooth, buttery, and creamy.",98,97,[325,327,329,331],{"text":326},"It's smooth and easy to apply looks beautiful like velvet. But it transfers not smudge proof. Transferable lipstick at this price is a waste for me.",{"text":328},"Very smooth....Moisturising effect with matte....Loved it!!Worth the price",{"text":330},"...But you get ready to go in two swipes. It has creamy texture and lips remain hydrated when applied. Longevity is about 6-7 hours with meals....",{"text":332},"...houseman... Both are very beautiful shades... Stays for long..Smooth to apply...Light weight and comfortable to wear...smudge proof ...",{"label":334,"summary":335,"sentiment":336,"mentions":337,"mentions_percentage":338,"snippets":339},"Longevity","Customers have mixed experiences with the lipstick's longevity, with some reporting it lasts quite long while others find it not very long-lasting.","mixed",146,60,[340,341,343,345],{"text":290},{"text":342},"...It’s not doing what it says that means it’s not long lasting. Average product according to me but shade is too good.",{"text":344},"Must have colour for all with a great lasting.",{"text":346},"Jus lovvvedd the colour and it stays for a long time...and it's apt for special occasions..it's my second time purchase n I jus carry this with me...",{"label":348,"summary":349,"sentiment":336,"mentions":350,"mentions_percentage":351,"snippets":352},"Smudge Resistance","Customers have mixed experiences with the lipstick's smudge resistance, with some reporting it stays on for long hours while others note it smudges easily.",95,59,[353,355,357,359],{"text":354},"It is smudge proof and it last for longer time and off course worth for money Lovely product one should buy this product",{"text":356},"Loved the color. However not smudge proof. Also my initial tip broke off very easily. Guess it's cz of the heat? Overall a nice product",{"text":358},"...This is a beautiful color with a long lasting matte finish. All the colors in this brand have come out beautiful....",{"text":360},"It's not at all smudge proof...it transfers to everything",{"label":362,"summary":363,"sentiment":336,"mentions":364,"mentions_percentage":365,"snippets":366},"Value For Money","Customers have mixed opinions about the lipstick's value for money, with some finding it well worth the price paid and worth the hype, while others feel it's not worth the cost.",92,48,[367,369,371,373],{"text":368},"This lipstick does not last for 1 hour also....waste of money....",{"text":370},"...So different. Makes me stand out from the crowd. Totally worth it. Also it lasts like 8 hrs without a smudge no matter what you eat or drink....",{"text":372},"...Please do not buy . A total waste of money. Worst product. Secondly delivery boy placed it on the gate. No phone call , no intimation....",{"text":374},"Quality primium,skin for best tone,low weight and Value for money for me otherwise no idea!",{"label":376,"summary":377,"sentiment":336,"mentions":378,"mentions_percentage":379,"snippets":380},"Sharpener Missing","Customers have mixed experiences with the sharpener: some received it with their lipstick, while others report it was missing.",36,31,[381,383,385,387],{"text":382},"...But the sharpner was missing when it arrived, which means I will not be able to use this lipstick and my money got wasted. This is so disappointing.",{"text":384},"No sharpener",{"text":386},"...It came with a sharpener. Although it doesn't stay on for too long and comes off after eating.",{"text":388},"...long stay.immediatly it is getting wiped off and there is no sharpner",[390,391,392,393,394,395,396,397,398,399,400,401],"https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71H+Mm41hmL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61yvWvA2SiL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F810heBSAC0L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71xIJuIKcSL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81N+MEUi9wL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61L+OxaP5mL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71IjlAMjpaL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71LeOMNs1ZL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81dLTfQRLqL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81Uzut35pSL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81ofoQZ-byL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81R8rOMYSqL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews",{"faqs":403,"tldr":425,"og_fields":426,"clean_title":431,"seo_meta_data":432,"secondary_description":460,"hero_image_alt":429,"og_image_alt":428,"og_title":427,"og_description":430,"seo_meta_title":18,"seo_meta_description":19,"_meta":461},[404,407,410,413,416,419,422],{"answer":405,"question":406},"Lily Aldrin is identified as a mauve pink shade. Buyers consistently praise the line for strong pigment, though a few note some shades can look slightly different from swatch photos.","What shade is Lily Aldrin?",{"answer":408,"question":409},"Most shoppers say the texture feels smooth, buttery, and creamy rather than stiff. SUGAR also highlights hydrating ingredients and vitamin E, though a few reviewers still prefer lip balm underneath.","Does the formula feel drying on lips?",{"answer":411,"question":412},"Reviewers repeatedly describe the look as velvety matte. Product details also call out a matte, full-coverage finish, so the color reads bold and opaque instead of sheer.","What kind of finish does it give?",{"answer":414,"question":415},"Wear time gets mixed feedback. Some buyers report around 6 to 8 hours or solid staying power, while others say the color fades sooner once eating and drinking are involved.","Will the color last through meals?",{"answer":417,"question":418},"Smudge resistance is not fully consistent across reviews. Some shoppers call the crayon smudge-proof, while others say transfer happens, especially after food, drinks, or frequent lip contact.","Does it smudge or transfer easily?",{"answer":420,"question":421},"Each pack is meant to include one 2.8 gram lip crayon and a sharpener. Buyer feedback is mixed on the sharpener, with some receiving it and others reporting it missing.","What comes in the pack?",{"answer":423,"question":424},"Vitamin E is one of the highlighted ingredients, and the product overview notes paraben-free and sulphate-free claims. Ingredients also include dimethicone, synthetic wax, silica, and rice starch derivatives.","What stands out in the formula?","Swipe on a creamy matte mauve pink lip crayon with rich pigment, full coverage, and a non-drying feel. The 2.8 g format glides on smoothly, gives bold color in a few strokes, and comes with a sharpener for cleaner edges and quick touch-ups.",{"og_title":427,"og_image_alt":428,"hero_image_alt":429,"og_description":430},"Matte Crayon Lipstick - Lily Aldrin","SUGAR Matte As Hell crayon lipstick in Lily Aldrin shade","Mauve pink SUGAR lip crayon with matte finish and sharpener","Choose a matte crayon lipstick in Lily Aldrin mauve pink with full coverage, rich pigment, creamy texture, and a velvety matte finish.","SUGAR Cosmetics Matte As Hell Crayon Lipstick - 25 Lily Aldrin (Mauve Pink), 2.8 g",{"seo_meta_title":18,"search_keywords":433,"primary_keywords":444,"canonical_keywords":450,"secondary_keywords":452,"seo_meta_description":19},[434,435,436,437,438,439,440,441,442,443],"SUGAR Matte As Hell Crayon Lipstick Lily Aldrin","SUGAR Lily Aldrin lipstick","mauve pink matte crayon lipstick","SUGAR matte crayon lipstick shade 25","lip crayon with sharpener","creamy matte lipstick for women","full coverage matte lipstick","non drying matte lipstick","waterproof lip crayon","transfer proof matte lipstick",[445,446,447,448,449],"matte crayon lipstick","SUGAR matte lipstick","mauve pink lipstick","long lasting lip crayon","full coverage lipstick",[445,451,447],"SUGAR lipstick",[453,438,441,454,455,456,457,458,459],"creamy matte lipstick","highly pigmented lipstick","waterproof matte lipstick","smudge proof lipstick","transfer proof lipstick","paraben free lipstick","sulphate free lipstick","\u003Ch2>Who is this lip crayon for?\u003C\u002Fh2>\u003Cp>Choose this matte lip crayon if you want bold color without a flat, stiff feel. SUGAR positions the formula for adult women and girls, and the product overview says the shade range suits all skin tones. Lily Aldrin is identified as a mauve pink shade, which makes the color a strong fit for shoppers looking for a softer matte look.\u003C\u002Fp>\u003Ch2>When would you use this shade?\u003C\u002Fh2>\u003Cp>Reach for the crayon when fast, tidy application matters. The crayon format follows lip contours easily, and the pack includes a sharpener for neater edges before work, dinners, events, or quick touch-ups. Buyers also say the texture goes on smoothly and builds strong color in very few swipes.\u003C\u002Fp>\u003Ch2>What makes the formula different?\u003C\u002Fh2>\u003Cp>Expect matte color with a creamy glide instead of a dry drag. Product details call out full coverage, long-wearing and waterproof benefits, plus highly pigmented, smudge-proof, and transfer-proof claims. Reviewers most consistently talk about buttery texture, strong pigment, and a velvet-like matte finish rather than a chalky look.\u003C\u002Fp>\u003Ch2>What do buyers say after wearing it?\u003C\u002Fh2>\u003Cp>Check buyer feedback for strong agreement on shade payoff, texture, and finish. Review aspects show especially high mentions for texture, matte finish, color, and overall quality, with shoppers describing the application as smooth and the result as vivid.\u003C\u002Fp>\u003Cp>Compare wear expectations carefully, because longevity and smudge resistance get mixed feedback. Some buyers say the color lasts for hours, while others notice fading after meals or some transfer, so lip prep and eating habits can change the experience.\u003C\u002Fp>\u003Ch2>What should you know before buying?\u003C\u002Fh2>\u003Cp>Know that each pack contains one 2.8 gram lip crayon. The formula highlights vitamin E and notes paraben-free and sulphate-free claims, while the safety guidance keeps use external only.\u003C\u002Fp>\u003Cp>Check the box on arrival if the sharpener matters to your routine. Included components list a sharpener, but some buyers report missing one in the pack.\u003C\u002Fp>",{"language_code":462,"country_code":463,"model":464,"date_published_iso":465,"date_modified_iso":465},"en","US","gpt-5.4","2026-06-05 07:08:44",[467,471,476,481,485,489,494,499,503,507,512,516,521,524,529,532,537,541,546,551,556,561,566,571,575,579,584,589,594,600,605,608,612],{"key":468,"label":469,"value":28,"group":470,"sort_order":234},"brand","Brand","Item details",{"key":472,"label":473,"value":474,"group":475,"sort_order":238},"colour","Colour","25 LILY ALDRIN","Features & Specs",{"key":477,"label":478,"value":479,"group":480,"sort_order":242},"unit_count","Unit Count","2.8 Grams","Measurements",{"key":482,"label":483,"value":484,"group":470,"sort_order":246},"manufacturer","Manufacturer","VELLVETTE LIFESTYLE PVT. LTD, A-004, Boomerang Business Park, Chandivali Farm Road, Powai, Mumbai - 400072, Maharashtra, India., VLPL",{"key":486,"label":487,"value":488,"group":470,"sort_order":250},"item_type_name","Item Type Name","Matte As Hell Crayon Lipstick - 25 Lily Aldrin (Mauve Pink)",{"key":490,"label":491,"value":492,"group":470,"sort_order":493},"target_audience","Target Audience","Girls, Women",5,{"key":495,"label":496,"value":497,"group":475,"sort_order":498},"package_type_name","Package Type Name","Tube",6,{"key":500,"label":501,"value":502,"group":470,"sort_order":219},"country_as_labeled","Country as Labeled","Germany",{"key":504,"label":505,"value":506,"group":470,"sort_order":273},"included_components","Included Components","Lip Crayon , Sharpener",{"key":508,"label":509,"value":510,"group":470,"sort_order":511},"age_range_description","Age Range Description","Adult",9,{"key":513,"label":514,"value":479,"group":480,"sort_order":515},"item_weight","Item 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