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DEA\u002FTEA, Phthalates, SLS\u002FSLES, Mineral Oil and Petrolatum.",3,{"id":249,"icon":22,"title":55,"body":250,"sort_order":251},10078,"100% Vegetarian and Not Tested on Animals: Ethically crafted without animal-derived ingredients and cruelty-free, ensuring conscientious skincare choices.",4,[],[254,257],{"label":255,"value":256},"Ingredients","Contains No Parabens or SLS\u002FSLES. It has no synthetic colours, fragrances or preservatives.",{"label":258,"value":259},"Safety Information","Product contains herbs\u002Fextracts, any minor variation in color, transparency, haziness have no impact on its performance.",[],{"average":251,"count":262,"histogram":263,"marketplace":269},1274,{"1":264,"2":265,"3":266,"4":267,"5":268},0.08,0.09,0.12,0.18,0.53,"amazon",3.8,8,"Customers love the lipstick's color and appreciate that it's packed with rich natural ingredients, with one noting it's made up of Ayurvedic combinations. The texture makes lips soft and supple, and customers like its sweet smell, with one mentioning a faint rose fragrance. While some say it lasts 3 hours without meals, others report no staying power at all, and while some say it keeps lips moisturized for at least 6 hours, others find it drier than expected. The lipstick breaks easily within a day, and opinions on value are mixed, with some finding it worth the money while others say it's not worth the price.",[274,289,302,316,329,343,357,371],{"label":275,"summary":276,"sentiment":277,"mentions":278,"mentions_percentage":279,"snippets":280},"Color","Customers love the color of this lipstick, describing it as lovely and natural.","positive",267,78,[281,283,285,287],{"text":282},"Good product . Helps if you wear a lip balm prior to application . Doesnt stay beyond 2 hours . Only disappointment was the colour ....",{"text":284},"Nice colour and fragrance...as a working woman...I need to use lipstick daily so I first time turn to ayurvedic lipstick...it is giving moisturizer...",{"text":286},"nice product purchased ayurvedic product in cosmetic 1st tm and its amazing go for it ladies",{"text":288},"IT'S AYURVEDIC PRODUCT SO GOOD BUT THIS COLOUR IS NOT MACH, IT'S NOT PINK. ALL LIPSTICKS ARE SAME COLOUR. DON'T BUY, NOT USEFUL.",{"label":255,"summary":290,"sentiment":277,"mentions":291,"mentions_percentage":292,"snippets":293},"Customers appreciate that the lipstick is made with rich natural ingredients and has no chemicals, with one customer noting it's made up of Ayurvedic combinations.",56,95,[294,296,298,300],{"text":295},"Very pretty color. Not long stay but I understand since it is organic and said not to have harmful components that makes up for it.",{"text":297},"Great product....doesn't last long but if it is lead free and natural as the company claims....it's better than other popular brands like lakme or...",{"text":299},"Nice colour finish especially with natural ingredients. But seemed a little dry. Should be a bit moist for better application....",{"text":301},"Very beautiful nude shade ,natural product .Won't stay long,that is the only problem.Acts as a medicine on black lips",{"label":303,"summary":304,"sentiment":277,"mentions":305,"mentions_percentage":306,"snippets":307},"Texture","Customers appreciate the lipstick's texture, describing it as creamy and smooth on the lips, making them soft and supple.",38,79,[308,310,312,314],{"text":309},"Love the color and texture Been using this brand for almost 2-3 years and I just love it",{"text":311},"...The colour is quite beautiful, it's smooth, moisturizing and very pigmented....",{"text":313},"...I like the shade and the texture of the lipstick. It stays for 3 hours. Being natural it's okay that it isn't long lasting....",{"text":315},"the fact that it has no chemicals makes it desirable, but not so creamy. doesn't have the feel to it",{"label":317,"summary":318,"sentiment":277,"mentions":319,"mentions_percentage":320,"snippets":321},"Fragrance","Customers appreciate the lip color's fragrance, noting its sweet and faint rose scent, and that it is free from lead, parabens, petroleum, fragrance, and methicones.",36,72,[322,323,325,327],{"text":284},{"text":324},"Smells amazing, the colour is exactly as shown on pictures. Great moisturizer. Thanks Soultree!...",{"text":326},"Texture and colour both are good , BUT it smells so weird and tastes also bad . Sesame oil smells is so huge....",{"text":328},"...Been using it for 2 weeks and love the color. It also smells good....",{"label":330,"summary":331,"sentiment":332,"mentions":333,"mentions_percentage":334,"snippets":335},"Longevity","Customers have mixed experiences with the lipstick's longevity, with some reporting it lasts up to 3 hours without meals while others find it doesn't stay on at all.","mixed",63,32,[336,338,340,342],{"text":337},"...the color shade ❤️..It moisturises the lips soo good ..but is not long lasting as it's very soft in texture",{"text":339},"Good colour. Slightly pinkish colour. Not very long lasting though. But am glad its organic and safe.",{"text":341},"Its really nice & stays long. But I grease my lips a bit with almond oil to make the lipstick spread easily.",{"text":297},{"label":344,"summary":345,"sentiment":332,"mentions":346,"mentions_percentage":347,"snippets":348},"Moisturizing","Customers have mixed experiences with the lipstick's moisturizing properties - while some report it keeps lips hydrated for up to 6 hours, others find it too dry and not moisturizing enough.",62,66,[349,351,353,355],{"text":350},"Very nice lipstick!!! Though not long lasting but moisturizing.. and pigmentation super..",{"text":352},"Very dry with a strong initial perfume. Lipstick doesn’t last too long .",{"text":354},"My shade is sunshine.D shade is awesome on my medium skin tone. Moisturising. Not long lasting. After food its gone.",{"text":356},"...a good coverage... We can control the depth of tint required.... Very moisturizing... Lasts for 3-4 hours... You have to then really.... But the...",{"label":358,"summary":359,"sentiment":332,"mentions":360,"mentions_percentage":361,"snippets":362},"Value For Money","Customers have mixed opinions about the lipstick's value for money, with some finding it worth the price while others consider it a waste of money.",29,45,[363,365,367,369],{"text":364},"Good shade but lipstick broke from base on very first use not worth money",{"text":366},"Very good product. Worth the Price.",{"text":368},"I like this product but price is very high. I request u will price less this product.",{"text":370},"Moisturizing, Great Colour and Value for Money",{"label":372,"summary":373,"sentiment":374,"mentions":319,"mentions_percentage":271,"snippets":375},"Durability","Customers report durability issues with the lipstick, noting that it breaks within a day, particularly at the base.","negative",[376,378,380,382],{"text":377},"...side not moisturising enough, the product received was melted and broken, slightly disappointed.",{"text":379},"Lovely colour but the stick broke in the second use. It is frustrating to adjust the shape again and again before use.",{"text":381},"Received a broken lipstick and also disappointed with the quality",{"text":383},"Worst. Lipstick was broken and no replacement too. Please don't buy.",[385,386,387,388,389,390,391,392,393,394,395,396],"https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5146R-5M3oL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71N9iSEYEHL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71QS88gjYYL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71KfQqlF9TL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61uNjnlyl3L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61udtUvFn9L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61eY5oHlN-L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F715YMSBVOKL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002FA1IzhhhOxwL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514j1MNHl1L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51cFrII74UL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71+W7pVf0YL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews",{"faqs":398,"tldr":420,"og_fields":421,"clean_title":426,"seo_meta_data":427,"secondary_description":454,"hero_image_alt":424,"og_image_alt":423,"og_title":422,"og_description":425,"seo_meta_title":18,"seo_meta_description":19,"_meta":455},[399,402,405,408,411,414,417],{"answer":400,"question":401},"Most buyers find the Iced Plum shade lovely and natural rather than loud. Reviews also connect the color with daily wear and simple makeup looks.","Does the Iced Plum shade look natural?",{"answer":403,"question":404},"Reviews usually describe the texture as creamy, smooth, and easy to apply. Buyers often say lips feel soft and supple, though a few mention using balm or oil first for easier glide.","Does the lipstick feel creamy on lips?",{"answer":406,"question":407},"Expect moderate wear instead of all-day hold. Shoppers commonly mention around 2 to 3 hours, and several say reapplication is needed after meals or drinks.","How long does the color stay on?",{"answer":409,"question":410},"Many reviewers say lips stay soft and hydrated, and the formula includes organic ghee and almond oil. A smaller group finds the feel drier than expected, so lip condition can change the experience.","Does the formula keep lips moisturized?",{"answer":412,"question":413},"SoulTree uses an Ayurvedic, vegetarian formula with organic ghee and almond oil. The lipstick is free from parabens, silicones, lead, DEA\u002FTEA, phthalates, SLS\u002FSLES, mineral oil, petrolatum, and paraffin.","What makes this lipstick formula different?",{"answer":415,"question":416},"Shoppers often mention a sweet or faint rose-like scent. Fragrance opinions are not identical, though, and a few buyers find the aroma stronger or less pleasant than expected.","Does it have a noticeable fragrance?",{"answer":418,"question":419},"Handle the lipstick with care. Some reviews mention breakage at the base or a softer bullet, especially compared with firmer long-wear lipsticks.","Will the lipstick bullet break easily?","Choose a creamy plum lipstick that pairs color with lip care. SoulTree Ayurvedic Lipstick in Iced Plum 520 uses organic ghee and almond oil to nourish lips, gives high-pigment full coverage with a cream finish, and stays free from parabens, silicones, lead, SLS\u002FSLES, and mineral oil.",{"og_title":422,"og_image_alt":423,"hero_image_alt":424,"og_description":425},"SoulTree Ayurvedic Lipstick","SoulTree Ayurvedic Lipstick in Iced Plum 520 cream tube","Cream-finish SoulTree Iced Plum 520 Ayurvedic lipstick tube","SoulTree Ayurvedic Lipstick in Iced Plum 520 is a creamy plum lipstick with organic ghee and almond oil, full coverage, and a nourishing cream finish.","SoulTree Ayurvedic Lipstick - Iced Plum 520, 4gm",{"seo_meta_title":18,"search_keywords":428,"primary_keywords":439,"canonical_keywords":444,"secondary_keywords":445,"seo_meta_description":19},[429,430,431,432,433,434,435,436,437,438],"SoulTree Ayurvedic Lipstick Iced Plum 520","Iced Plum 520 lipstick","plum ayurvedic lipstick","creamy plum lipstick","organic lipstick with almond oil","lipstick with organic ghee","moisturizing cream lipstick","vegetarian cruelty free lipstick","paraben free plum lipstick","full coverage plum lipstick",[422,440,441,442,443],"Iced Plum lipstick","plum lipstick","creamy lipstick","organic lipstick",[422,440,441],[446,447,448,449,450,434,451,452,453],"ayurvedic lipstick","cream finish lipstick","full coverage lipstick","moisturizing lipstick","lipstick with almond oil","vegetarian lipstick","cruelty free lipstick","paraben free lipstick","\u003Ch2>Who it's for\u003C\u002Fh2>\u003Cp>Choose the Ayurvedic lipstick if daily wear matters more than a heavy matte look. The cream formula suits all skin types, and reviews repeatedly connect the shade and texture with simple makeup, office wear, and understated color.\u003C\u002Fp>\u003Cp>Wear the Iced Plum shade when you want plum that stays approachable. Buyers often describe the color as lovely and natural, with enough pigment to show up clearly without looking overly bold.\u003C\u002Fp>\u003Ch2>What makes it different\u003C\u002Fh2>\u003Cp>Pick the cream lipstick for an ingredient-led formula rather than a conventional synthetic-heavy feel. Organic ghee and almond oil are the standout ingredients, and the formula centers on organic, Ayurvedic, and ethical standards.\u003C\u002Fp>\u003Cul>\u003Cli>Free from parabens, silicones, lead, DEA\u002FTEA, phthalates, SLS\u002FSLES, mineral oil, petrolatum, and paraffin\u003C\u002Fli>\u003Cli>No synthetic colours, fragrances, or preservatives\u003C\u002Fli>\u003Cli>100% vegetarian and not tested on animals\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>When you'd use it\u003C\u002Fh2>\u003Cp>Reach for the plum lipstick on workdays, casual outings, and quick touch-up routines. Reviewers say the creamy texture goes on smoothly and feels soft on the lips, which makes the format easy to use when you want color and comfort together.\u003C\u002Fp>\u003Cp>Plan for reapplication after meals or drinks. Wear time is mixed in reviews: some shoppers report around 2 to 3 hours, while others say the color fades faster than they expected.\u003C\u002Fp>\u003Ch2>What buyers say\u003C\u002Fh2>\u003Cp>Expect strong feedback around color, texture, and the natural ingredient profile. Customers like the soft, supple feel on the lips and often mention a sweet or faint rose-like scent alongside the creamy finish.\u003C\u002Fp>\u003Cp>Handle the lipstick gently if you prefer a firmer bullet. A smaller set of reviews mentions breakage at the base or softness in transit, which lines up with the softer cream texture other buyers enjoy.\u003C\u002Fp>",{"language_code":456,"country_code":457,"model":458,"date_published_iso":459,"date_modified_iso":459},"en","US","gpt-5.4","2026-06-05 07:09:51",[461,465,470,474,479,483,488,494,498,502,506,511,516,520,525,529,533,538,542,547,551,556,561,565,570,573,578,582,586,591,595,599,604,609,614,619,623],{"key":462,"label":463,"value":28,"group":464,"sort_order":235},"brand","Brand","Item details",{"key":466,"label":467,"value":468,"group":469,"sort_order":239},"colour","Colour","Iced Plum","Additional details",{"key":471,"label":472,"value":473,"group":464,"sort_order":243},"set_name","Set Name","Ayurvedic Lipstick",{"key":475,"label":476,"value":477,"group":478,"sort_order":247},"unit_count","Unit Count","4.0 Grams","Measurements",{"key":480,"label":481,"value":482,"group":464,"sort_order":251},"manufacturer","Manufacturer","Vedicare Ayurveda Pvt Ltd, 812 G 1\u002F19, Phace -II, RIICO Industrial Area Bhiwadi, Alwar, Rajasthan, 301019, Ph. 0124-4065680, Vedicare Ayurveda Pvt. Ltd.",{"key":484,"label":485,"value":486,"group":464,"sort_order":487},"item_type_name","Item Type Name","Lipstick",5,{"key":489,"label":490,"value":491,"group":492,"sort_order":493},"target_audience","Target Audience","Women","Features & Specs",6,{"key":495,"label":496,"value":497,"group":464,"sort_order":220},"country_of_origin","Country of Origin","India",{"key":499,"label":500,"value":501,"group":492,"sort_order":271},"package_type_name","Package Type Name","Tube",{"key":503,"label":504,"value":497,"group":464,"sort_order":505},"country_as_labeled","Country as Labeled",9,{"key":507,"label":508,"value":509,"group":464,"sort_order":510},"included_components","Included Components","1 Unit of Lipstick",10,{"key":512,"label":513,"value":514,"group":464,"sort_order":515},"age_range_description","Age Range Description","Adult",11,{"key":517,"label":518,"value":519,"group":464,"sort_order":224},"global_trade_identification_number","Global Trade Identification Number","08906026911943",{"key":521,"label":522,"value":523,"group":478,"sort_order":524},"item_weight","Item Weight","30 Grams",13,{"key":526,"label":527,"value":528,"group":478,"sort_order":225},"item_dimensions","Item Dimensions","30 x 30 x 90 Millimeters",{"key":530,"label":531,"value":35,"group":464,"sort_order":532},"number_of_items","Number of Items",15,{"key":534,"label":535,"value":486,"group":536,"sort_order":537},"generic_name","Generic Name","Product details",16,{"key":539,"label":540,"value":477,"group":536,"sort_order":541},"net_quantity","Net Quantity",17,{"key":543,"label":544,"value":545,"group":536,"sort_order":546},"product_dimensions","Product Dimensions","3 x 3 x 9 cm; 30 g",18,{"key":548,"label":549,"value":528,"group":536,"sort_order":550},"item_dimensions_lxwxh","Item Dimensions LxWxH",19,{"key":552,"label":553,"value":554,"group":492,"sort_order":555},"finish","Finish","Cream",20,{"key":557,"label":558,"value":559,"group":492,"sort_order":560},"coverage","Coverage","Full",21,{"key":562,"label":563,"value":554,"group":464,"sort_order":564},"item_form","Item Form",22,{"key":566,"label":567,"value":568,"group":492,"sort_order":569},"skin_tone","Skin Tone","All",23,{"key":571,"label":572,"value":568,"group":464,"sort_order":228},"skin_type","Skin Type",{"key":574,"label":575,"value":576,"group":492,"sort_order":577},"specialty","Specialty","Certified Organic, Cruelty Free, Natural",25,{"key":579,"label":580,"value":501,"group":464,"sort_order":581},"container_type","Container Type",26,{"key":583,"label":584,"value":486,"group":492,"sort_order":585},"lip_color_type","Lip Color Type",27,{"key":587,"label":588,"value":589,"group":464,"sort_order":590},"product_benefits","Product Benefits","Moisturizing,Nourishing",28,{"key":592,"label":593,"value":594,"group":492,"sort_order":360},"additional_features","Additional Features","Not Tested On Animals; Organic",{"key":596,"label":597,"value":598,"group":492,"sort_order":5},"lip_color_intensity","Lip Color Intensity","High Pigment",{"key":600,"label":601,"value":602,"group":492,"sort_order":603},"lip_color_undertone","Lip Color Undertone","Plum",31,{"key":605,"label":606,"value":607,"group":608,"sort_order":334},"special_ingredients","Special Ingredients","Almond Oil, Organic Ghee","Materials & Care",{"key":610,"label":611,"value":612,"group":492,"sort_order":613},"lip_color_shade_depth","Lip Color Shade Depth","Light",33,{"key":615,"label":616,"value":576,"group":617,"sort_order":618},"speciality","Speciality","Product Overview",34,{"key":620,"label":621,"value":554,"group":492,"sort_order":622},"finish_type","Finish type",35,{"key":624,"label":625,"value":626,"group":608,"sort_order":319},"material_type_free","Material Type Free","Paraffin Free","United States",[],[630],{"id":243,"slug":631,"title":632,"description":55,"reels":633},"homepage","@the.bazaar5",[634,642,651,658,665],{"id":493,"embed_url":635,"permalink":635,"thumbnail_url":636,"media_type":637,"caption":638,"author_handle":639,"author_name":640,"author_avatar_url":641,"author_verified":8},"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FC5mo3XDRHRQ","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F4e\u002Freel-1-4e9246bf.jpg","reel","Indian 🇮🇳 snacks are daaa best 🤤🔥  If you are living in America but missing Indian snacks…. No need to worry 😉 Order your favorite snacks now at @the.bazaar5 🇮🇳😄  #india #indiansnacks #funny #indianfunny #indianamerican #desiamerican #indianinlosangeles #indiansincalifornia #indian #indianfood #america #losangeles #california","theblondedesi","Shayan A Krishna","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002Fce\u002Favatar-1-ce40164b.jpg",{"id":510,"embed_url":643,"permalink":643,"thumbnail_url":644,"media_type":645,"caption":646,"author_handle":647,"author_name":648,"author_avatar_url":649,"author_verified":650},"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FCz2fYfIL0-o\u002F","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F6a\u002F5-6affa1be.jpg","carousel","loved these nostalgic snacks and treats from @the.bazaar5 🇮🇳🌟🫶🏾  check out their page\u002Fbio to order some for yourself!  (alternative caption: “a snack holding some snacks”)  #unboxing #indiansnacks #desi #collab #sponsored #influencer","shainapatel10","Shaina Patel","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F42\u002F5a-42c742a1.jpg",false,{"id":505,"embed_url":652,"permalink":652,"thumbnail_url":653,"media_type":637,"caption":654,"author_handle":655,"author_name":656,"author_avatar_url":657,"author_verified":650},"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FC4X3Ah8o0Fo\u002F","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F48\u002F4-488d85bd.jpg","Exciting news, guys! 🎉  Bringing a taste of home to you with Bazaar5.com!   🛍 Use code MINIB5 for a generous 20% off your purchase and dive into the largest curation of Indian goodies! From snacks to personal care, Ayurvedic wonders, and baby essentials, Bazaar5.com has got it all covered!   🌟 Never miss out on your favorites with our year-round availability and enjoy lightning-fast delivery to US, Europe and the UK in just 10 business days!   💨 Shop worry-free with secure payments and absolutely no hidden charges! Plus, score free shipping on orders over 30€   🚚 And here’s the cherry on top - every purchase comes with a personal touch from our small, passionate team in Delhi!   💖 Bringing a taste of home to wherever you are, one Bazaar5 order at a time!   #Bazaar5 #indianfood #shopwithlove #sponsored #ad","itsminikay","Mini","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002F40\u002F4a-4028cec2.jpg",{"id":271,"embed_url":659,"permalink":659,"thumbnail_url":660,"media_type":637,"caption":661,"author_handle":662,"author_name":663,"author_avatar_url":664,"author_verified":650},"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FC44jfS8t4u4","https:\u002F\u002Fmedia-dev.bazaar5.com\u002Fmedia\u002Fbb\u002F3-bb9edeb8.jpg","Feeling homesick? We got you!🫶🏻 @the.bazaar5 is giving away an Indian snack goodie box to anyone who is a fan of Indian snacks, but is living abroad!  To participate in the giveaway, Follow these steps: 1. Follow @the.bazaar5 and @mykitchensnaps on Instagram. 2. 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