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It supports smoother texture and a refreshed look, making it an ideal facewash for brightening skin. Suitable as a facewash for women for daily use, it gently cleans without irritating or drying the skin.",0,{"id":287,"icon":22,"title":55,"body":288,"sort_order":289},10374,"Softens and Smoothens Skin with Rice Water: Infused with rice water and rice ferment extract, this rice facewash helps even out skin texture and supports skin elasticity. Its antioxidant properties make it ideal as a rice water face wash that softens and nourishes the skin.",1,{"id":291,"icon":22,"title":55,"body":292,"sort_order":293},10375,"Hydrates While Cleansing with Gentle Ingredients: This facewash for oily skin contains hyaluronic acid, pro-vitamin B5, and vitamin E that help retain moisture while effectively washing away dirt and oil. It removes 99% of impurities without stripping off the skin. Whether you're looking for a facewash for dry skin or oily skin, this formula is perfect for skin comfort and hydration.",2,{"id":295,"icon":22,"title":55,"body":296,"sort_order":297},10376,"Gentle, Non Drying Formula for All Skin Types: The formula is dermat-tested, sulfate-free, paraben-free, and safe for daily use. It can be used as a face wash for oily and acne-prone skin, while being suitable for other skin types as well. Its gel-based texture, infused with niacinamide, makes it one of the best face washes for oily skin as it helps control oil and cleans your skin effectively without any dryness.",3,{"id":299,"icon":22,"title":55,"body":300,"sort_order":301},10377,"Vegan, Cruelty-Free, and Safe for Daily Use: This Plum face wash for oily skin is vegan and not tested on animals. It contains no animal-derived ingredients, sulfates, or harsh chemicals. Suitable as a face wash for men and women alike, it helps brighten, cleanse, and hydrate skin in one simple step. It’s a clean choice for healthy skin care every day.",4,[],[304,307,310],{"label":305,"value":306},"Directions","Lather the face wash on a wet face, rinse off, pat dry, and follow with toner, serum, moisturizer, and sunscreen (in the AM); for the PM, follow with a toner, serum, and moisturizer; for best results, use twice daily, applying a coin-sized amount.",{"label":308,"value":309},"Ingredients","Aqua, Cocamidopropyl Betaine, Acrylates Copolymer, Coco Glucoside, Sodium Cocoyl Glycinate, Glycerin, Niacinamide, Triethanolamine, Rice Ferment Filtrate (Sake), Oryza Sativa (Rice) Extract, Capryloyl\u002FCaproyl Methyl Glucamide, Lauroyl\u002FMyristoyl Methyl Glucamide, Phenoxyethanol, Ethylhexylglycerin, Olive Oil PEG-7 Esters, Styrene\u002FAcrylates Copolymer, Disodium EDTA, Sodium Hyaluronate,Fragrance, Panthenol, Butylene Glycol, Tocopheryl Acetate",{"label":311,"value":312},"Safety Information","External Use Only, Patch Test Recommended",[314],{"kind":315,"text":316,"images":317},"product_description","The video showcases the product in use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. 2% Niacinamide Face Wash With Rice Water Merchant Video Plum Face Wash Guide Niacinamide Facewash100ml Add to Cart Green Tea Facewash 100ml Add to Cart Saffron Facewash 100ml Add to Cart Salicylic Facewash 100ml Add to Cart Customer Reviews 1,691 16,672 1,939 1,518 Price ₹239.00 ₹ 239 . 00 ₹285.00 ₹ 285 . 00 ₹199.00 ₹ 199 . 00 ₹260.00 ₹ 260 . 00 Skin type all skin types oily & combination skin all skin types oily & combination skin Feature gentle & non-drying gentle & non-comedogenic gentle & non-drying rich creamy foam, non-drying Benefit 1 removes pore clogging impurity removes pore clogging impurity evens out skin tone targets active acne Benefit 2 leaves skin bright & fresh controls excess oil brightens skin controls excess oil Benefit 3 smoothens skin texture helps reduce active acne enhances skin glow smoothens skin texture",[],{"average":319,"count":320,"histogram":321,"marketplace":327},4.2,1691,{"1":322,"2":323,"3":324,"4":325,"5":326},0.07,0.03,0.09,0.24,0.57,"amazon",8,"Customers find this face wash effective at gently cleansing and reducing acne-related problems, while being suitable for various skin types and not causing irritation. Moreover, the product leaves skin feeling fresh and hydrated without drying, while providing a natural glow and clearing dark spots. Additionally, they appreciate its delightful scent and consider it worth the money.",[331,345,359,372,386,399,413,426],{"label":332,"summary":333,"sentiment":334,"mentions":270,"mentions_percentage":335,"snippets":336},"Effectiveness","Customers find the face wash effective, particularly for oily skin and acne-related problems, with one customer noting its benefits for seborrheic dermatitis.","positive",88,[337,339,341,343],{"text":338},"Great product didnt irritate my skin at all..very very gentle and effective...specifically a good facewash for people with seborrheic dermatitis!",{"text":340},"This is really a very good product. My overall experience is too good. And it is actually effective. I am trying this and I am getting results.",{"text":342},"Good face wash",{"text":344},"It's a good cleanser but it is definitely not for dry skin I buy this because my skin is dry type but it's makes my skin even dry it's not hydrating...",{"label":346,"summary":347,"sentiment":334,"mentions":348,"mentions_percentage":349,"snippets":350},"Quality","Customers find this face wash to be of excellent quality and a great choice for everyday use.",52,96,[351,353,355,357],{"text":352},"Good product with good cleansing and easy use to use and carry and suitable for oily skin types it has niacinamide...",{"text":354},"It's amazing productust buy this....",{"text":356},"...skin and after using this my skin feeling soft and glowing good quality, you must buy for once!",{"text":358},"...like that is not good you have made me to suffer loss and the product is good.. I suits to my skin type",{"label":360,"summary":361,"sentiment":334,"mentions":362,"mentions_percentage":363,"snippets":364},"Hydration","Customers find the face wash hydrating, leaving their skin feeling fresh and smooth without becoming dry, and works well for both dry and oily skin types.",48,77,[365,367,369,371],{"text":366},"Very soft and light weight. Good for oily skin",{"text":368},"The Plum Rice Water & Niacinamide Face Wash is refreshing and leaves my skin dirt-free and clear....",{"text":370},"It does not dry out the skin . I particularly have normal skin summers so I would say It didn't do anything bad but also didn't do anything nice ....",{"text":344},{"label":373,"summary":374,"sentiment":334,"mentions":375,"mentions_percentage":376,"snippets":377},"Skin Appearance","Customers report that the face wash gives their skin a natural glow and makes it clearer than before.",44,84,[378,380,382,384],{"text":379},"...wash for sensitive skin and after using this my skin feeling soft and glowing good quality, you must buy for once!",{"text":381},"Good gentle face wash. It brightens the skin and doesn't make the skin dry. I don't like the smell but it does the work ✨",{"text":383},"...dry & tan skin I'm looking like healthy hydrating skin Very soft & glowing skin Thank plum🥰",{"text":385},"Quality product gives instant glow best for dry skin type mild scented Use two times a day",{"label":387,"summary":388,"sentiment":334,"mentions":389,"mentions_percentage":390,"snippets":391},"Gentleness","Customers find the face wash gentle and refreshing on the skin, with one customer noting an instant change in texture.",43,91,[392,394,396,397],{"text":393},"...wrong but it can suitable for normal skin people not for dry skin it's mild it doesn't have fragrance over all ok",{"text":395},"...It has niacinamide which helps to reduce sebum and it gentle,non drying and maintain natural moisture on my face.",{"text":338},{"text":398},"...It is very gentle on my skin and very hydrated .it removes the dirt ,oil from the skin very gently. It gives my skin a natural glow....",{"label":400,"summary":401,"sentiment":334,"mentions":402,"mentions_percentage":403,"snippets":404},"Skin Compatibility","Customers find the face wash suitable for all skin types, with multiple customers noting it doesn't irritate their skin, and one mentioning it's gentle enough for sensitive skin.",22,82,[405,407,409,411],{"text":406},"Item is good,it suitable for all skin types ,there is no scent in it ,it makes ower skin soft and removes pigmentation",{"text":408},"...thoroughly impressed with this face wash—its blend of rice water, niacinamide, and hyaluronic acid works wonders for my skin....",{"text":410},"...love this face wash this is creamy and smell is so good best face wash for sensitive skin and after using this my skin feeling soft and glowing...",{"text":412},"It is a skin friendly facewash I really love this face wash I am using it daily and found it so effective this product that gave my skin a new glow...",{"label":414,"summary":415,"sentiment":334,"mentions":416,"mentions_percentage":335,"snippets":417},"Fragrance","Customers like the face wash's scent.",16,[418,420,422,424],{"text":419},"...It has a pleasant, mild fragrance and lathers well. Suitable for daily use and works great for sensitive skin. Highly recommend!",{"text":421},"It has good quantity. No skin irritation. Nice fragrance. No stickiness. Value for money. It makes my skin glow instantly. Must buy",{"text":423},"...every face wash.... pimple free face even after oily skin.... fragrance is good...",{"text":425},"...I love the pleasant smell—it makes the whole experience even better. Definitely a great choice for everyday use!",{"label":427,"summary":428,"sentiment":334,"mentions":274,"mentions_percentage":429,"snippets":430},"Value For Money","Customers find the face wash worth the money and say it fits their budget.",75,[431,433,435,437],{"text":432},"...No skin irritation. Nice fragrance. No stickiness. Value for money. It makes my skin glow instantly. Must buy",{"text":434},"...It’s also budget-friendly, making it a great buy.",{"text":436},"...Waste of Money.",{"text":438},"...suited my sensitive skin..Plum products are always the best.. worth the money.",[440,441,442,443,444,445,446,447,448,449,450,451],"https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71Y3licBMRL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F610P--V1ZwL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61al21l8+bL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61At3xEyc9L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71mdxrNV2xL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61+pA6U+wbL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61VDEzRVJAL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71cO1ghON7L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71a8vZH+XqL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61o-ni4TI8L._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qX9-T5qFL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61FtyBgTTpL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews",{"faqs":453,"tldr":472,"og_fields":473,"clean_title":478,"seo_meta_data":479,"secondary_description":504,"hero_image_alt":476,"og_image_alt":475,"og_title":474,"og_description":477,"seo_meta_title":18,"seo_meta_description":19,"_meta":505},[454,457,460,463,466,469],{"answer":455,"question":456},"Most buyers say skin feels fresh, smooth, and hydrated after cleansing, not tight or stripped. Reviews mention the wash works across dry and oily skin types, though one customer with normal skin felt the effect was more neutral.","Does it leave skin feeling dry?",{"answer":458,"question":459},"Yes, many reviewers call out oily skin and acne-related concerns specifically. Niacinamide is a key active here, and customers say the cleanser feels gentle while still clearing away excess oil and buildup.","Is it good for oily or acne-prone skin?",{"answer":461,"question":462},"Shoppers with sensitive skin generally find the cleanser mild and non-irritating. Reviews repeatedly mention gentle cleansing, and one buyer even said it felt comfortable on skin prone to seborrheic dermatitis.","Can sensitive skin use this face wash?",{"answer":464,"question":465},"Expect a mild fragrance rather than a heavy scent. Most fragrance comments are positive and describe the wash as pleasant, although scent preference varies and one reviewer said the smell was not their favorite.","Does it have a strong fragrance?",{"answer":467,"question":468},"Niacinamide, rice water, rice ferment extract, hyaluronic acid, pro-vitamin B5, and vitamin E are the main callouts. That blend targets dullness and texture while keeping cleansing more comfortable for daily use.","What ingredients stand out in the formula?",{"answer":470,"question":471},"Lather a coin-sized amount on a wet face, rinse, and pat dry. Morning use is followed with toner, serum, moisturizer, and sunscreen; nighttime use is followed with toner, serum, and moisturizer.","How do you use it every day?","Cleanse daily with a gel face wash that pairs 2% niacinamide and rice water to brighten, soften, and smooth skin while washing away dirt, oil, and pore-clogging impurities. The non-drying formula suits oily, acne-prone, dry, normal, combination, and sensitive skin for women and men.",{"og_title":474,"og_image_alt":475,"hero_image_alt":476,"og_description":477},"Plum Niacinamide Face Wash","Plum 2% niacinamide and rice water face wash tube","Plum gel face wash tube with niacinamide and rice water","Plum niacinamide face wash and rice water face wash in one gentle gel cleanser that brightens, hydrates, smooths, and cleanses without drying.","Plum 2% Niacinamide & Rice Water Face Wash 100ml",{"seo_meta_title":18,"search_keywords":480,"primary_keywords":493,"canonical_keywords":497,"secondary_keywords":499,"seo_meta_description":19},[481,482,483,484,485,486,487,488,489,490,491,492],"plum niacinamide face wash","plum rice water face wash","2% niacinamide face wash","rice water face wash","face wash for oily skin","face wash for acne prone skin","gentle non drying face wash","hydrating brightening face wash","gel face wash for sensitive skin","face wash with hyaluronic acid","daily face wash for men and women","plum face wash 100ml",[494,484,495,496,485],"niacinamide face wash","Plum face wash","gentle face wash",[494,484,498],"gel face wash",[483,500,501,498,486,502,503,490],"hydrating face wash","brightening face wash","face wash for sensitive skin","non drying face wash","\u003Ch2>Who it's for\u003C\u002Fh2>\u003Cp>Choose this gel face wash if you want daily cleansing that stays comfortable on oily, acne-prone, combination, normal, dry, or sensitive skin. Face cleanser use is suited to ages 16+ and works for both morning and evening routines when you want a clean feel without a stripped finish.\u003C\u002Fp>\u003Cp>Niacinamide, rice water, hyaluronic acid, pro-vitamin B5, and vitamin E are the key ingredients called out here. That mix targets dullness and uneven-looking texture while helping skin hold onto moisture during cleansing.\u003C\u002Fp>\u003Ch2>When you'd use it\u003C\u002Fh2>\u003Cp>Reach for this facial cleanser when skin feels greasy, congested, or flat but you still want softness after rinsing. The directions recommend lathering a coin-sized amount on a wet face, rinsing, patting dry, and using it twice daily before the rest of your skincare routine.\u003C\u002Fp>\u003Cp>Daily face wash use makes sense here because the formula is non-drying and removes dirt, oil, and pore-clogging impurities. A gel texture also makes the cleanse feel light rather than heavy or sticky.\u003C\u002Fp>\u003Ch2>What makes it different\u003C\u002Fh2>\u003Cp>Look here for a face wash that combines brightening and hydration in one step. The formula brings together 2% niacinamide with rice water and rice ferment extract, then adds hyaluronic acid, olive-derived esters, pro-vitamin B5, and vitamin E for a softer after-wash feel.\u003C\u002Fp>\u003Cp>Dermat-tested, sulfate-free, paraben-free, phthalate-free, and free of animal-derived ingredients are the practical details many shoppers want to know before using a cleanser every day. Vegan status and a non-animal-tested formula add to the appeal for ingredient-conscious routines.\u003C\u002Fp>\u003Ch2>What buyers say\u003C\u002Fh2>\u003Cp>Expect feedback centered on gentleness, freshness, and clearer-looking skin. Customers say the cleanser feels mild, works well for oily and acne-related concerns, and leaves skin hydrated rather than tight.\u003C\u002Fp>\u003Cp>Reviewers also mention a natural glow, softer texture, and skin that looks clearer over time. Fragrance comments are mostly positive, with many describing the scent as pleasant and mild.\u003C\u002Fp>\u003Ch2>Good to know\u003C\u002Fh2>\u003Cp>Patch-test before regular use if skin reacts easily. The cleanser is for external use only, and buyers looking for a daily wash for sensitive-feeling skin often call out its mild feel in reviews.\u003C\u002Fp>\u003Cp>Made in India, the face wash comes in a 100 ml tube that is easy to keep at the sink or pack in a toiletry bag. Mild fragrance is part of the formula, so scent-sensitive users may want to keep that in mind.\u003C\u002Fp>",{"language_code":506,"country_code":507,"model":508,"date_published_iso":509,"date_modified_iso":509},"en","US","gpt-5.4","2026-06-05 07:09:52",[511,515,519,523,527,531,536,541,545,550,555,560,564,568,572,576,580,584,588,594,599,605,610,614,619,622,628,633,638,643,648,651,656,661,666,670],{"key":512,"label":513,"value":28,"group":514,"sort_order":285},"brand","Brand","Item details",{"key":516,"label":517,"value":518,"group":514,"sort_order":289},"model_name","Model Name","Face Wash",{"key":520,"label":521,"value":522,"group":514,"sort_order":293},"manufacturer","Manufacturer","Plum Goodness, Plum Goodness",{"key":524,"label":525,"value":526,"group":514,"sort_order":297},"item_type_name","Item Type Name","Face wash",{"key":528,"label":529,"value":530,"group":514,"sort_order":301},"country_of_origin","Country of 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If you are living in America but missing Indian snacks…. 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