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13:33:49",{"id":215,"slug":216,"name":217,"parents":218},81,"81-hair-care","Hair Care",[219],{"id":220,"slug":221,"name":222},7,"7-personal-beauty-care","Personal & Beauty Care",{"min_days":224,"max_days":225,"eta_min_iso":226,"eta_max_iso":227,"ships_within_hours":228,"carrier_label":229,"ships_on_iso":230},12,14,"2026-07-08","2026-07-10",24,"Standard International","2026-06-26",[232,236,240,244,248],{"id":233,"icon":22,"title":55,"body":234,"sort_order":235},20559,"Contains 120g of colorant; made for all hair types.",0,{"id":237,"icon":22,"title":55,"body":238,"sort_order":239},20560,"Free of Ammonia, Peroxide, Parabens, and Sulfates.",1,{"id":241,"icon":22,"title":55,"body":242,"sort_order":243},20561,"Vegan & cruelty-free formulation with a fruity aroma.",2,{"id":245,"icon":22,"title":55,"body":246,"sort_order":247},20562,"Lasts 8-10 washes (duration may vary depending on hair porosity).",3,{"id":249,"icon":22,"title":55,"body":250,"sort_order":251},20563,"Disclaimer: Shade appearance may differ in the jar; perform a strand test before full application. Not suitable for root touch-ups.",4,[],[254,257,260],{"label":255,"value":256},"Directions","• Section your pre-lightened, dry hair and apply the color onto desired sections. • Let the color sit for 30-60 mins. • Wash out the color, condition and style your hair!",{"label":258,"value":259},"Ingredients","Herbal Extracts",{"label":261,"value":262},"Safety Information","For External Use Only",[264],{"kind":265,"text":266,"images":267},"product_description","Hair makeover at Home Welcome to Paradyes! India’s First Semi-Permanent Hair Color Brand . With a wide range of products from a Pre-lighting kit to Color Care Combo , we are your One-Stop-shop for all things Hair Color and Care. Our products are enriched with Herbal Extracts that make it possible for you to try new styles! Cool Colors Vs Warm Tones Vs Neutral Tones- What's best for You? Cool Colors Warm Colors Earthy Colors More Bleaching Is Required Deposits on pre-lightened Light blonde\u002Fplatinum hair (level 9 or high) Less Bleaching Is Required Deposits on pre-lightened Brown\u002FLight blonde\u002Fplatinum hair (level 7 or high) Less Bleaching Is Recommended Deposits on pre-lightened Brown\u002FLight blonde\u002Fplatinum hair (level 7 or high) Can it deposit on Brown hair? No. They require a very light base. Can it deposit on Brown hair? Yes. They give a subtle tint on brown hair. Can it deposit on Brown hair? Yes. Can also be used to refresh existing brown, golden, or blonde highlights. Best Cool Colors Available Crinkle Violet, Moonstone Grey, Rudolphi Blue, Sapphire Navy, Superba Aqua, Best Warm Colors Available Rubra Red, Carola Pink, Ruby Wine, Raggiana Orange, Amethyst Plum, Fuchsia Pop Best Neutral Colors Available Ginger Copper, Chocolate Brown, Coffee Brown, Honey Blonde, Bekaraar Burgundy How to Use? Choose Your Color Choose your hue from a Wide range of 20+ Semi-Permanent hair colors. - Make sure that you have pre-lightened or Bleached Hair to get the best results. Apply the Color Apply on dry hair, directly with a brush & use gloves. - Apply Vaseline behind your ears and neck before coloring To avoid stains. Let it rest for 30-60 Mins Let it stay on for 30-60 minutes on your hair, while you enjoy your Tea. - Make sure you saturate the color well with your hands. Dry & Slay! Rinse off with cold water and a conditioner. And enjoy your new Hair makeover! Join The #ParaFam! Be a Part of the Cool & Fun Community of Hair Color Enthusiasts We are trusted by 100k+ People, who have tried and enjoyed our products. Paradyes is a cool and fun brand that gives you an edge in your day-to-day life by making it possible for you to stand out in the crowd. We have a Hair Color for each mood, event and season. As our products are enriched with Herbal extracts it makes it so easy for you to experiment with new styles without damaging your hair. So, When are you Coloring your hair? HOW DO DIFFERENT HAIR COLORS SHOW UP ON DIFFERENT HAIR BASES Platinum Hair Base: All colors will show up on this hair base. Blonde Hair Base: All colors will show up on this base but for cool colors like blue, violet, etc. your base has to be light blonde. Brown Hair Base: Only Warm colors like red, pink, purple, etc. will show up on this base. How long do the colors stay? Semi-Permanent Hair colors stay for 8-10 washes and fades a little with every wash. Can I color on black hair\u002FDo I need to bleach? You need to have pre-lightened or bleached hair to achieve the best results of Semi-Permanent Hair Colors. Can I apply on Grey Hair? Semi-permanent colors cannot be used for root ups as fresh hair are not porous enough for the color to deposit on it. The color will slip off from the roots when applied. Can I re-use the color once the jar is opened? Once opened, we recommend using the color in one sitting. But if the color is sealed and stored properly after the first use, later applications are also possible within 6 months of opening the jar. How do I know if I am allergic to your products? Our products are FDCA approved and are viewed as safe to utilize, we still propose that you test them on a little region of your skin, for example, the inward crease of your elbow or do a swatch test. Explore Our Wide Range It's time to begin your new hair era! Bleaching Kit & Combo to Pre-lighten your hair before going in with Semi-Permanent Hair Colors that stay for 8-10 washes or Temporary Hair Colors which are 1 wash Hair Colors. Color Care Combo t o take care of your colored hair. Color+Care Only With Paradyes",[],{"average":269,"count":270,"histogram":271,"marketplace":277},4.1,168,{"1":272,"2":273,"3":274,"4":275,"5":276},0.07,0.03,0.16,0.18,0.56,"amazon",8,"Customers like the hair color's pigmentation, with one mentioning it works well on pre-lightened hair, and they appreciate its vibrant plum shade. The product receives positive feedback for its effectiveness. Regarding longevity, while some customers report no hair damage, others find it not very long-lasting.",[281,296,309,323],{"label":282,"summary":283,"sentiment":284,"mentions":285,"mentions_percentage":286,"snippets":287},"Pigmentation","Customers are satisfied with the hair color, with one customer noting that it works well on bleached hair and another mentioning that the nourishing ingredients promote hair health and shine.","positive",10,80,[288,290,292,294],{"text":289},"A perfect colour that I have chosen can't get enough 3bottels down from Paradyes❤️❤️❤️",{"text":291},"Good colour but leaks a lot. Disappears very fast. Better to get it done professionally",{"text":293},"Great color. Not very long lasting and may need reapplication every month but there is no damage to hair.",{"text":295},"Is not as pigmented as they claim and it does damage hair too! Don’t trust blindly",{"label":297,"summary":298,"sentiment":284,"mentions":220,"mentions_percentage":299,"snippets":300},"Color","Customers love the color of this hair dye, particularly its vibrant plum shade, with one customer noting its wide range of bold tones.",71,[301,303,305,307],{"text":302},"...If you want a vibrant and long-lasting hair color, Paradyes is the top choice. Ps- plum colour is so vibrant and works on bleached hair.",{"text":304},"...Nevertheless the color turn out to be bright and beautiful. Now post washing my hair after a week the color has changed....",{"text":306},"...Not even close to that, it tuned out to be red.",{"text":308},"Dark plum color",{"label":310,"summary":311,"sentiment":284,"mentions":312,"mentions_percentage":313,"snippets":314},"Effectiveness","Customers find the hair color effective.",5,100,[315,317,319,321],{"text":316},"The dye is good, it has an good pigment, must be applied on bleached hair, most importantly it has a nice aroma, instead of those bad dye smells,...",{"text":318},"Great product. Easy to use I got the exact hair colour really satisfied with the product thank you Amazon ❤️",{"text":320},"This color is so amazing! It's unbelievable !...",{"text":322},"Good product with no hair damage",{"label":324,"summary":325,"sentiment":326,"mentions":278,"mentions_percentage":327,"snippets":328},"Longevity","Customers have mixed experiences with the hair color's longevity, with some reporting no hair damage, while others find it fades quickly.","mixed",38,[329,330,332,334],{"text":293},{"text":331},"...offers a wide range of bold and vibrant shades in their semi-permanent hair color....",{"text":333},"The hair color didn’t change , all the color came off in the wash after the application. It’s like the Holi color & not hair color",{"text":295},[336,337,338,339,340,341,342,343,344,345,346,347],"https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81C6eF1DkjL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F710eS0yeRCL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61XRWPL0xvL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F819NuMswyRL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71HVVDNpQcL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61ABDJckPxL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71RnbscbmwL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61BYg1gLUQL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61plgnPAAHL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417P11E5GSL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F81K3A5TIvjL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F71t146-kHpL._AC_UC154,154_CACC,154,154_QL85_.jpg?aicid=community-reviews",{"faqs":349,"tldr":371,"og_fields":372,"clean_title":376,"seo_meta_data":377,"secondary_description":407,"hero_image_alt":374,"og_image_alt":373,"og_title":18,"og_description":375,"seo_meta_title":18,"seo_meta_description":19,"_meta":408},[350,353,356,359,362,365,368],{"answer":351,"question":352},"Most buyers describe the shade as bright, bold, and clearly plum rather than subtle. Reviews especially praise the color payoff on lightened hair where the tone shows up more strongly.","Does the plum shade look vivid?",{"answer":354,"question":355},"Yes, pre-lightened or bleached hair is where shoppers report the clearest result. The directions also call for applying Paradyes semi-permanent hair colour to pre-lightened, dry hair sections.","Will it work on pre-lightened hair?",{"answer":357,"question":358},"Brand guidance says about 8 to 10 washes, with wear varying by hair porosity. Reviewers are mixed on longevity, and some say the color fades faster and may need reapplication.","How long does the colour usually last?",{"answer":360,"question":361},"Many reviewers mention a nicer scent than they expect from hair colour. Product details describe a fruity aroma, so the smell reads softer than a typical strong chemical dye.","Does it smell like harsh dye?",{"answer":363,"question":364},"No, Paradyes says this shade is not suited to root touch-ups. Buyers using it for colour refresh on already lightened lengths or highlighted sections are closer to the intended use.","Can you use it on roots?",{"answer":366,"question":367},"Application guidance says to section dry, pre-lightened hair, apply the cream, and leave it on for 30 to 60 minutes. After rinsing, condition and style as usual.","How long should you leave it on?",{"answer":369,"question":370},"Several reviewers say hair did not feel damaged after use, and product details call the formula conditioning. Feedback on wear time is more mixed than feedback on how hair feels afterward.","Will it leave hair feeling damaged?","Refresh pre-lightened hair with a semi-permanent amethyst plum shade in a conditioning cream formula. Enjoy bold color payoff, a fruity aroma, and a vegan, cruelty-free formula free from ammonia, peroxide, parabens, and sulfates. Wear time is about 8-10 washes, though results vary with hair porosity.",{"og_title":18,"og_image_alt":373,"hero_image_alt":374,"og_description":375},"Paradyes Amethyst Plum semi-permanent hair colour box, 120g cream","Paradyes Amethyst Plum hair dye packaging in boxed 120g format","Amethyst plum hair colour in a semi-permanent cream formula for pre-lightened hair, with conditioning benefits, vegan formula, and fruity aroma.","Paradyes Semi-Permanent Amethyst Plum Hair Colour, 120g",{"seo_meta_title":18,"search_keywords":378,"primary_keywords":391,"canonical_keywords":397,"secondary_keywords":398,"seo_meta_description":19},[379,380,381,382,383,384,385,386,387,388,389,390],"buy amethyst plum hair colour online","semi-permanent plum hair dye","plum hair dye for bleached hair","hair colour for pre-lightened hair","vegan semi-permanent hair dye","ammonia free plum hair colour","conditioner based DIY hair colour","cruelty free plum hair dye","fruit scented hair colour","120g semi-permanent hair colour","colour refresh hair dye","Paradyes amethyst plum hair colour",[392,393,394,395,396],"amethyst plum hair colour","semi-permanent hair dye","plum hair colour","conditioner based hair colour","Paradyes hair colour",[392,393,396],[399,400,401,402,403,404,405,406,380],"pre-lightened hair colour","vegan hair dye","cruelty-free hair colour","ammonia free hair colour","peroxide free hair dye","paraben free hair colour","sulfate free hair dye","conditioning hair colour","\u003Ch2>Who it's for\u003C\u002Fh2>\u003Cp>Choose Paradyes semi-permanent hair colour when you want a visible plum result on pre-lightened or highlighted hair. Review feedback repeatedly points to stronger payoff on bleached hair, and the directions also call for application on pre-lightened, dry sections.\u003C\u002Fp>\u003Cp>Pick a semi-permanent dye when the goal is colour refresh rather than first-time lightening. The formula suits shoppers who want a bold tone change on already lifted hair without moving into permanent colour.\u003C\u002Fp>\u003Ch2>When you'd use it\u003C\u002Fh2>\u003Cp>Refresh faded fashion colour when washed-out mids and ends need more vibrancy. The application method is straightforward: section dry hair, leave the cream on for 30 to 60 minutes, then rinse, condition, and style.\u003C\u002Fp>\u003Cp>Skip root correction with Paradyes semi-permanent hair colour. The brand notes that the shade is not suitable for root touch-ups, and a strand test is recommended before full application because the colour in the jar may not match the final result on hair.\u003C\u002Fp>\u003Ch2>What makes it different\u003C\u002Fh2>\u003Cp>Pick a semi-permanent cream formula when you want colour with a gentler ingredient profile. Paradyes lists the dye as free from ammonia, peroxide, parabens, and sulfates, and marks the formula vegan and cruelty-free.\u003C\u002Fp>\u003Cp>Expect a conditioning feel rather than the harsher experience many shoppers associate with dye. Product details call out a conditioning benefit, and reviewers mention a fruity aroma instead of the usual strong dye smell.\u003C\u002Fp>\u003Ch2>What buyers say\u003C\u002Fh2>\u003Cp>Look to buyer feedback for the clearest tradeoff: strong colour payoff with mixed wear time. Customers consistently praise the pigmentation and vibrant plum tone, with several saying the shade shows especially well on pre-lightened hair.\u003C\u002Fp>\u003Cp>Plan for upkeep if you wash often. Longevity feedback is mixed, and the brand guidance says around 8 to 10 washes, with actual wear depending on hair porosity.\u003C\u002Fp>",{"language_code":409,"country_code":410,"model":411,"date_published_iso":412,"date_modified_iso":412},"en","US","gpt-5.4","2026-06-05 07:40:25",[414,419,423,428,433,437,442,447,451,455,459,463,468,472,477,481,486,492,497,501,505],{"key":415,"label":416,"value":417,"group":418,"sort_order":235},"hair_color_permanence","Hair Color Permanence","Semi-Permanent","User guide",{"key":420,"label":421,"value":28,"group":422,"sort_order":239},"brand","Brand","Item details",{"key":424,"label":425,"value":426,"group":427,"sort_order":243},"colour","Colour","Amethyst Plum","Product Overview",{"key":429,"label":430,"value":431,"group":432,"sort_order":247},"hair_type","Hair type","All","Features & Specs",{"key":434,"label":435,"value":436,"group":432,"sort_order":251},"item_form","Item 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