Plum Rice Water & 2% Niacinamide Face Wash 100ml | Brightens Skin, Helps Fade Blemishes | Softens & Smoothens Skin | Gentle & Non-Drying | Women & Men | 100% Vegan

Who it's for

Choose this gel face wash if you want daily cleansing that stays comfortable on oily, acne-prone, combination, normal, dry, or sensitive skin. Face cleanser use is suited to ages 16+ and works for both morning and evening routines when you want a clean feel without a stripped finish.

Niacinamide, rice water, hyaluronic acid, pro-vitamin B5, and vitamin E are the key ingredients called out here. That mix targets dullness and uneven-looking texture while helping skin hold onto moisture during cleansing.

When you'd use it

Reach for this facial cleanser when skin feels greasy, congested, or flat but you still want softness after rinsing. The directions recommend lathering a coin-sized amount on a wet face, rinsing, patting dry, and using it twice daily before the rest of your skincare routine.

Daily face wash use makes sense here because the formula is non-drying and removes dirt, oil, and pore-clogging impurities. A gel texture also makes the cleanse feel light rather than heavy or sticky.

What makes it different

Look here for a face wash that combines brightening and hydration in one step. The formula brings together 2% niacinamide with rice water and rice ferment extract, then adds hyaluronic acid, olive-derived esters, pro-vitamin B5, and vitamin E for a softer after-wash feel.

Dermat-tested, sulfate-free, paraben-free, phthalate-free, and free of animal-derived ingredients are the practical details many shoppers want to know before using a cleanser every day. Vegan status and a non-animal-tested formula add to the appeal for ingredient-conscious routines.

What buyers say

Expect feedback centered on gentleness, freshness, and clearer-looking skin. Customers say the cleanser feels mild, works well for oily and acne-related concerns, and leaves skin hydrated rather than tight.

Reviewers also mention a natural glow, softer texture, and skin that looks clearer over time. Fragrance comments are mostly positive, with many describing the scent as pleasant and mild.

Good to know

Patch-test before regular use if skin reacts easily. The cleanser is for external use only, and buyers looking for a daily wash for sensitive-feeling skin often call out its mild feel in reviews.

Made in India, the face wash comes in a 100 ml tube that is easy to keep at the sink or pack in a toiletry bag. Mild fragrance is part of the formula, so scent-sensitive users may want to keep that in mind.