Plum Avocado & Argan Frizz Control Shampoo | for Curly, Wavy & Frizzy Hair | Sulphate & Parabens Free | with Aloe Vera Extract | Reduces Frizz, Retains Moisture & Conditions Strands | 250ml

Who is it for?

Choose Plum frizz-control shampoo if curly, wavy, or frizzy hair gets dry, puffy, or harder to manage after wash day. The formula is centered on moisture retention and smoother texture, with avocado oil, argan oil, and aloe vera extract named for conditioning strands and reducing the rough feel that can make curls look less defined.

Pick this shampoo when breakage from dryness is part of the problem. Product claims focus on balancing moisture levels, improving texture, and keeping hair more manageable instead of leaving it stripped.

What’s inside?

Look for a moisture-focused trio here: avocado oil, argan oil, and aloe vera extract. Product claims connect avocado oil with frizz control and dryness reduction, argan oil with locking in moisture and reducing breakage, and aloe vera extract with hydration, conditioning, and added shine.

• Avocado oil for frizz and dryness
• Argan oil for moisture retention and reduced breakage
• Aloe vera extract for hydration, conditioning, and improved texture

Know that the formula is also positioned as a gentler cleanse. Plum states that the shampoo is free from sulphates, parabens, phthalates, alcohol, zinc, and propylene glycol.

When would you use it?

Reach for this shampoo when hair feels dry, frizzy, or less manageable between regular washes. Directions recommend lathering it onto wet hair, massaging into the scalp, rinsing thoroughly, and following with a conditioner or hair mask for extra nourishment.

Use the routine suggested on pack if you want a clearer starting point. The directions call for 2-3 uses a week and 3-4 pumps per wash.

What do buyers say?

Expect a softer feel and a noticeable scent based on the strongest review patterns. Hair softness and fragrance are the most frequently praised points in shopper feedback, and several reviewers also mention a clean scalp after washing.

Know that frizz control and overall effectiveness are mixed in reviews. Many buyers say the shampoo smooths dry or curly hair, while others report more dryness, extra frizz, or increased hair fall, so hair response appears to vary from person to person.