L'Oréal Paris Semi-Permanent Hair Colour, Ammonia-Free Formula & Honey-Infused Conditioner, Glossy Finish, Casting Crème Gloss, Darkest Brown 300, 87.5g+72ml

Who it's for

Choose this semi-permanent hair color when glossy, natural-looking brown is the goal without an ammonia formula. Casting Crème Gloss shade 300 suits all hair types and makes sense for shoppers refreshing faded color or blending early greys with a darker brown tone. The cream format and boxed kit keep home use approachable for first-time color users.

When you'd use it

Use shade 300 when a home color session needs to fit into a short routine. Full processing time is 20 minutes, and the boxed kit includes colorant, developer crème, gloves, and a conditioner or shine masque for the final step. The demi-permanent format also suits refresh sessions between longer-term color appointments.

What makes it different

Expect more shine than a flat dye result. The non-drip cream is enriched with moisturizing honey, and Casting Crème Gloss centers the finish around visible shimmering tones with a glossy look. The demi-permanent color can last up to 28 washes, which appeals to shoppers who prefer a softer fade-out over a permanent regrowth line.

What buyers say

Check buyer feedback for the clearest picture of day-to-day use. Review summaries consistently praise easy application and a shiny, natural-looking finish, making appearance one of the strongest positives. Longevity, grey coverage, and exact shade payoff are more mixed, with some shoppers reporting weeks of wear and others noticing quicker fading or less coverage.

Good to know

Follow the prep steps closely for the most reliable result. The directions call for a patch test 24 hours before application, then mixing the colouring crème into the developer bottle, shaking well, applying evenly, waiting 20 minutes, rinsing, and using the masque. Safety guidance also states the hair color is for external use only.